政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54444

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54444

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/54444

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54444

Title:	景美貝果輕食 JM Bagels
Authors:	王詠晴 Wang, Sally
Contributors:	吳文傑 Wu, Jack 王詠晴 Wang, Sally
Keywords:	景美貝果輕食景美貝果輕食 JM Bagels Bagels JM
Date:	2011
Issue Date:	2012-10-30 11:01:22 (UTC+8)
Abstract:	(無) This is a business plan outlining the necessary measures taken to create a specialty bagel sandwich shop. JM Bagels intends to provide the residents of Jingmei, as well as visitors to the area, with a quick, healthy alternative to not only breakfast, but lunch and dinner at an affordable price. JM Bagels is envisioned as a provider of high quality, delicious bagel sandwiches and smoothies, and is to be located near the Jingmei night market region. JM Bagels will fill an open niche in this area, providing a new dining alternative for Jingmei residents and visitors, and offering a special culinary experience to both. JM Bagels will differ from the other restaurants because it will serve healthy western style bagel sandwiches made with fresh ingredients. Fresh fruit smoothies that will enable possibilities of meal combinations will also be featured. Also, the comfortable environment the restaurant offers will attract potential customers as yet unfamiliar with our offerings. 1. Executive Summary - 1 - 1.1. The Market - 1 - 1.2. The Company - 1 - 1.3. Objectives - 2 - 1.4. JM Bagels Mission Statement - 2 - 1.5. The Proposal - 3 - 2. Company Overview and Strategy - 3 - 2.1. Background - 3 - 2.2. Product Offering - 4 - 2.3. Entry Strategy (Overview) - 8 - 2.4. Proposed Organization .- 8 - 2.5. Initial Location .- 9 - 2.6. Service Setting .- 9 - 2.7. Sourcing ..- 10 - 2.8. Pricing Strategy ……...……………………………………..- 11 - 2.9. Sales Strategy ………………………………………………- 11 - 2.10. Promotional and Advertising Strategy ..- 12 - 3. Market Review ..- 13 - 3.1. Overall Industry ..- 13 - 3.2. Target Market ..- 14 - 3.3. Consumer Buying Behavior ..- 14 - 3.4. Competitive Environment …………………………………...- 15 - 3.5. Profitability by Product ..- 16 - 3.6. SWOT Analysis ……………………………………………..- 17 - 4. Potential Risks ..- 18 - 5. Financial Projections ..- 19 - 5.1. Projected Income and Expenses ..- 19 - 5.2. Annual Earnings …………………………………………...- 22 - 5.3. Return on Investment ..- 22 - 5.4. Breakeven Analysis ..- 23 - 6. Appendix I ..- 24 - 7. Appendix II ..- 25 -
Reference:	(無)
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 96933011 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0969330111
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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