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    Title: 時尚中文:台灣當代時尚雜志語言與教學運用
    Fashion Chinese in Taiwanese fashion magazines – a case of learning lsp
    Authors: 麗莎
    Contributors: 張玉玲
    麗莎
    Keywords: 時尚語言
    fashion language
    LSP teaching
    Date: 2009
    Issue Date: 2011-10-07 16:36:34 (UTC+8)
    Abstract: Recently some language courses based on so-called “fashion language” were developed in different countries, particularly in England, Italy and France. We predict that Chinese “fashion language” will become important in the world of fashion design and a course on Chinese “fashion language” will be in great demand by people working in the fashion industry. It is noticed that students studying Chinese in regular classes are not able to read fashion magazines and utilize “fashion language” because it includes special terminology and stylistics.
    “Fashion language” is a language for specific purpose (LSP) and as any LSP it has specific features. This study focuses on the features of “fashion Chinese” by analyzing the texts of Elle Taiwan, Vogue Taiwan, Marie Claire Taiwan magazines and fashion resource Style.com.tw. We have applied corpus ananlysis in our research, and recommendations for a language course on “fashion Chinese” are given in the final part of the study.
    Reference: Books and articles
    Barthes, Roland. The Fashion System. Berkeley: University of California Press, 1967. Print.
    Barthes, Roland. The Language of Fashion. Oxford; New York: Berg Publishers, 2006. Print.
    Berke, Beverly and Gioello Debbie Ann. Fashion Production Terms (Language of Fashion Series), New York: Fairchild Books & Visuals,1979. Print.
    Berlin, Brent and Kay Paul. Basic color terms: their universality and evolution. Berkeley: University of California Press, 1969. Print.
    Bowker, Lynne and Pearson Jennifer. Working with specialized language: a practical guide to using corpora. London; New York: Routledge, 2002. Print.
    Chafe, Wallace. Linguistic differences produced by differences between speaking and writing. Literacy, Language, and Learning, D.R. Olson, A. Hildyard, & N. Torrance, Eds. Cambridge: Cambridge University Press, 1985. Print.
    Duanmu, San. Wordhood in Chinese. In: Packard, 1998, pp.135-196. Print.
    Lillethun, Abby and Welter Linda. The Fashion Reader. Oxford; New York: Berg, 2007. Print.
    McLoughlin, Linda. The Language of Magazines. London: Routledge, 2000. Print.
    Packard, Jerome L. New approaches to Chinese word formation: morphology, phonology and the lexicon in modern and ancient Chinese. Berlin; New York: Walter de Gruyter, 1998. Print.
    Packard, Jerome L. The Morphology of Chinese: A Linguistic and Cognitive Approach. Cambridge: Cambridge University Press, 2000. Print.
    Periodicals
    Bashkatova, Daria. “Diskurs mody v sovremennoi russkoi kulture (Fashion Discourse in Contemporary Russian Culture)”, Materials of the XIV Conference “Lomonosov”. Moscow, 2007. Web. 12 March 2010.
    Bashkatova, Daria. “Metodika modelirovaniya implitsitnyx smyslov klyuchevyx slov (na primere analiza imeni moda v professionalnoi rechi). Methods of The Implicit Modeling of The Key-words (On The Basis of The Analysis of The Word “Fashion” In The Professional Speech)”. Russian Language Abroad 5, (2009): 56 – 62. Web. 12 March 2010.
    Baxter, William. “A look at the history of Chinese color terminology”. Journal of Chinese Language Teachers Association, 18:2:1 (1983): 1-26. Web. 13 March 2010.
    Kositskaya. “Catalog mody kak simfoniya diskursov. Fashion catalogue as a symphony of discourses.” Bulletin of Tomsk University of Education 9-60 (2006): 35 – 40. Web. 12 March 2010.
    Machin, David and van Leeuwen, Troy. “Global schema and local discourses in Cosmopolitan.” Journal of Sociolinguistics 7/4 (2003): 493-512. Web. 13 March 2010.
    Machin, David and Thornborrow Joanna. “Branding and Discourse: the case of Cosmopolitan.” Discourse and Society 14/4 (2003): 453-473. Web. 13 March 2010.
    Moeran, Brian. “More than just a fashion magazine.” Current Sociology 54 (2006): 784–801. Print.
    Pan, Wenguo. 汉语的构词法研究 (Hanyu de goucifa yanjiu – Research on word formation in Chinese). Taipei, 2004. Web. 1 May 2010.
    Park, Hyunju. “English as Fashion : English Mixing in Women`s Fashion Magazines.” University of Illinois at Urbana-Champaign. Presented on the Conference of Pan-Pacific Association of Applied Linguistics, 2004. Web. 24 May 2010.
    Popova. “Leksiko-sematicheskie I stilisticheskie osobennosti yazyka industrii mody (na material journalov o mode). Lexical-semantic and Stylistic features of The Language In fashion Industry (Research based On Fashion Magazines).” Unpublished MA thesis submitted to the Moscow Pedagogical State University, 2007. Web. 12 March 2010.
    Shimada, Mailko. “Functions of western Loanwords in Japanese Newspaper Articles.” Thesis submitted to the University of British Columbia, 2003. Web. 24 May 2010.
    Toytukova, O.A. “Neologisms in men’s and women’s [fashion] magazines.” World of science, culture and education (2009): 33-35. Web. 14 March 2010.
    Electronic resources
    Asia Press Publishing Co. Maire Claire Taiwan. n.d. Web. 2 April 2010. <http://www.marieclaire.com.tw/>
    Condé Nast Digital Taiwan. Style.com Taiwan. n.d. Web. 2 April 2010. <http://tw.style.com/>
    Condé Nast Digital Taiwan. Vogue Taiwan, n.d. Web. 2 April 2010. <http://www.vogue.com.tw/>
    Government Information Office, Republic of China (Taiwan), n.d. Web. 24 May 2010. <http://www.taiwan.gov.tw>
    ICOM International Committee for the Museums and Collections of Costume. Vocabulary of Basic Terms for Cataloguing Costume. n.d. Web. 24 May 2010. <http://www.collectionstrust.org.uk/costume/vbt00e.htm>
    Hachette Filipacchi Medias. Elle Taiwan. n.d. Web. 2 April 2010. <http://www.elle.com.tw/>
    N.p. About.com. n.d. Web. 2 April 2010. <http://www.about.com/>
    N.p. Apparel Search. n.d. Web. 2 April 2010. <http://www.apparelsearch.com/>
    Dictionaries
    Ambrose, Gavin and Harris Paul. The Visual Dictionary of Fashion Design (服裝設計視覺辭典), Taipei: 龍溪國際圖書有限公司, 2009.
    Collins Gem English Learner’s Dictionary. Taipei: The Commercial Press, 1994.
    Longman English-Chinese Dictionary. Hong Kong: Pearson Education China Limited, 1999.
    Newman, Alex; Shariff, Zakee. Fashion A to Z: An Illustrated Dictionary. Great Britain: Laurence King Publishing, 2009.
    中大汉英詞典 Zhongda Chinese-English dictionary. Eds. Liang, Derun and Zheng Jiande, Hong Kong: The Chinese University Press, 2003.
    Description: 碩士
    國立政治大學
    華語文教學碩士學位學程
    97161020
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097161020
    Data Type: thesis
    Appears in Collections:[Doctor`s / Master`s Program in Teaching Chinese as a Second Language] Theses

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