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    題名: Sony光碟機在台灣市場復甦之個案分析
    Revitalization of Sony ODD in Taiwan market
    作者: 陳懋青
    Chen, Anthony
    貢獻者: 劉助
    Liu, James
    陳懋青
    Chen, Anthony
    關鍵詞: Sony光碟機
    Sony ODD
    日期: 2010
    上傳時間: 2011-09-29 18:20:17 (UTC+8)
    摘要: Table of Contents
    1. BACKGROUND SUMMARY………………………………………………………………………………………3
    1.1 Background History of Sony Taiwan 3
    1.1.2 Sony Taiwan Organization: 5
    1.2 Introduction of Optical Disc Drive and its application 11
    1.3 Re-organization & Product transfer – ODD Business in Sony Taiwan 18
    2. BUSINESS OPPORTUNITY………………………………………………………………………………………21
    2.1 Business Objectives 21
    2.2 Market Problems 25
    2.3 Market Solutions available today 28
    3. ISSUES AFTER TAKING OVER ODD BUSINESS……………………………………………………………..31
    3.1 Channel issues 32
    3.2 Product issues 37
    3.3 Financial issues 38
    4. PRODUCT STRATEGY…………………………………………………………………………………………...39
    4.1 Product Strategy and direction 39
    4.2 Product Line Positioning Statement 41
    5. CHANNEL STRATEGY…………………………………………………………………………………………..47
    5.1 Channel Structure Analysis 47
    5.2 Channel Incentive programs 54
    6. MARKETING STRATEGY………………………………………………………………………………………..56
    6.1 Market Analysis 56
    6.2 Advertisement and Promotion 57
    7. COMPETITIVE LANDSCAPE……………………………………………………………………………………64
    7.1 Trends Impacting the Competitive Landscape 64
    7.2 Competitor Analysis 67
    8. FINANCIAL DATA : FY2009 AND FY2010…………………………………………………………………….72
    8.1 P/L Analysis 72
    8.2 Profit Model Analysis 75
    9. RISKS AND CONSEQUENCES…………………………………………………………………………………..77
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933007
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097933007
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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