政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50960
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 51060932      在线人数 : 940
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/50960


    题名: Sony光碟機在台灣市場復甦之個案分析
    Revitalization of Sony ODD in Taiwan market
    作者: 陳懋青
    Chen, Anthony
    贡献者: 劉助
    Liu, James
    陳懋青
    Chen, Anthony
    关键词: Sony光碟機
    Sony ODD
    日期: 2010
    上传时间: 2011-09-29 18:20:17 (UTC+8)
    摘要: Table of Contents
    1. BACKGROUND SUMMARY………………………………………………………………………………………3
    1.1 Background History of Sony Taiwan 3
    1.1.2 Sony Taiwan Organization: 5
    1.2 Introduction of Optical Disc Drive and its application 11
    1.3 Re-organization & Product transfer – ODD Business in Sony Taiwan 18
    2. BUSINESS OPPORTUNITY………………………………………………………………………………………21
    2.1 Business Objectives 21
    2.2 Market Problems 25
    2.3 Market Solutions available today 28
    3. ISSUES AFTER TAKING OVER ODD BUSINESS……………………………………………………………..31
    3.1 Channel issues 32
    3.2 Product issues 37
    3.3 Financial issues 38
    4. PRODUCT STRATEGY…………………………………………………………………………………………...39
    4.1 Product Strategy and direction 39
    4.2 Product Line Positioning Statement 41
    5. CHANNEL STRATEGY…………………………………………………………………………………………..47
    5.1 Channel Structure Analysis 47
    5.2 Channel Incentive programs 54
    6. MARKETING STRATEGY………………………………………………………………………………………..56
    6.1 Market Analysis 56
    6.2 Advertisement and Promotion 57
    7. COMPETITIVE LANDSCAPE……………………………………………………………………………………64
    7.1 Trends Impacting the Competitive Landscape 64
    7.2 Competitor Analysis 67
    8. FINANCIAL DATA : FY2009 AND FY2010…………………………………………………………………….72
    8.1 P/L Analysis 72
    8.2 Profit Model Analysis 75
    9. RISKS AND CONSEQUENCES…………………………………………………………………………………..77
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933007
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097933007
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2817检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈