| Reference: | 一、 中文部分
PMI國際專案管理學會 (2004), 專案管理知識體指南第三版(PMBOK Guide). 國際專案管理學會台灣分會/博鴻國際
吳思華 (2000), 策略九說 三版. 台北:臉譜出版
邱志聖 (2010), 策略行銷分析 三版. 台北:智勝文化
俞利軍 (譯) (2010), 專業服務行銷:分析與應用. (原作者: Kotler, Philip, Thomas Hayes & Paul N. Bloom).台北:寂天文化
楊千 (2007), 策略管理:理論與實務. 台北:華泰文化
二、英文部分
Dinsmore, Paul C. and Jeannette Cabanis-Brewin (2011), The AMA Handbook of Project Management. 3rd Edition. Amacom Books
Department for Business, Enterprise and Regulatory Reform (BERR) (2007), Guidelines for Managing Projects. (accessed on May 2, 2011) [available at www.berr.gov.uk/files/file40647.pdf]
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Grönroos, Christian (2000), Service Management and Marketing : a Customer Relationship Management Approach. 2nd Edition. John Wiley & Sons)
Hedeman, Bret, Hans Fredriksz and Gabor Vis van Heemst (2004), Project Management, an Introduction Base on PRINCE2. Van Haren Publishing
International Project Management Association (2006), ICB IPMA Competence Baseline Version 3.0. International Project Management Association
Kerzener, Harold and Frank P. Saladis (2009), Value-Driven Project Management. John Wiley & Sons, Inc.
Kerzener, Harold, PHD (2009), Project Managememt - A Systems Approach to Planning, Scheduling, and Controlling. 10th Edition. John Wiley & Sons, Inc.
Kotler, Philip (2000), Marketing Management. 10th Edition. Prentice Hall
Newbold, Robert C. (1988), Project Management in the Fast Lane: Applying the Theory of Constraints. St. Lucie Press
Newell, Michael W. (2005), Preparing for the project management professional (PMP) certification exam. 3rd Edition. Amacom Books
Office of Government Commerce (2005), Managing Successful Projects with PRINCE2. 4th Edition. The Stationery Office
Office of Government Commerce (2009), Managing Successful Projects with PRINCE2. 5th Edition. The Stationery Office
Project Management Institute (2004), A Guide to the Project Management Body of Knowledge: PMBOK Guide. 3rd Edition. Project Management Institute
Webster, Francis M. JR. & Joan Knutson (2011), "Chapter 1 What Is Project Management? Project Management Concepts and Methodologies" in The AMA Handbook of Project Management. 3rd Edition. Edited by Paul C. Dinsmore, Jeannette Cabanis-Brewin. Amacom Books, 1-10
Williamson, Oliver E. (1975), Market and Hierarchies: Analysis and Anti-Trust Implication, NY:The Free Press.
Zeithaml, V.A., A. Parasuraman & Leonard L. Berry, “Servcal: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality,”Journal of Retailing, (Spring 1988), 12-70
Zeithaml, V.A., A. Parasuraman & Leonard L. Berry, “The Nature and Determinants of Customer Expectations of Service,”Journal of the Academy of Marketing Science, Vol. 21 No.1 (1993), 1-12 |
