政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50918

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50918

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政大典藏 > College of Commerce > Executive Master of Business Administration > Theses > Item 140.119/50918

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50918

Title:	專案管理成功的關鍵因素 -- 以策略行銷4C理論分析 Success factors of project management - analysis through strategic marketing 4C framework
Authors:	蔡瑞文 Tsai, Ruei Wen
Contributors:	邱志聖 Chiou, Jyh Shen 蔡瑞文 Tsai, Ruei Wen
Keywords:	專案管理策略行銷4C架構專案管理知識體 Project Management Strategic Marketing 4C Framework PMBOK Project Management Body of Knowledge
Date:	2010
Issue Date:	2011-09-29 16:55:22 (UTC+8)
Abstract:	本研究在探討專案經理管理專案逐步完善的過程 (Progressive Elaboration)中，面對接踵而來的專案變更 (Change) 以及不確定性 (Uncertainty)，如何能以客戶觀點來看待專案管理的利害得失 ( Advantage / Disadvantage / Gain / Lost )，滿足客戶需求以創造客戶價值。本研究認為專案管理的重點在於專案變更管理。藉由策略行銷4C架構的思維，將能有效彌補專案經理在企管知識與經驗上落差，將專案管理的重點聚焦在客戶關心的專案管理重點上，透過行銷交換上四個成本問題的解決，來為客戶與專案創造價值。本研究透過以客戶與專案經理的不同觀點來回顧與檢討兩個實務個案，建議在管理專案時以策略行銷4C架構思維作為和客戶溝通的思考架構，聚焦於如何兼顧三重限制下，把專案管理的價值提升到同時滿足專案與商業的成功。換言之，藉由行銷交換四大成本問題的解決來“作對的事”(Do the right thing)以滿足客戶的期望，而讓專案管理方法論聚焦於專案管理團隊如何管理專案，來解決“把事作對”(Do the thing right) 的問題。致謝詞 II 摘要 IV Abstract V 第一章緒論 1 第一節研究動機與目的 1 第二節研究問題 2 第三節研究方法 3 第四節研究流程與架構 4 第二章文獻探討 6 第一節專案管理 6 第二節專案管理方法論 11 第三節策略行銷4C理論 19 第四節文獻小結 24 第三章個案研究 (一) 26 第一節個案公司與專案背景 26 第二節個案內容 26 第三節個案分析 31 第四章個案研究 (二) 39 第一節個案公司與專案背景 39 第二節個案內容 40 第三節個案分析 46 第五章結論與建議 53 第一節研究結果與發現 53 第二節專案管理實務的建議 59 第三節未來研究建議 60 第六章參考文獻 61
Reference:	一、中文部分 PMI國際專案管理學會 (2004), 專案管理知識體指南第三版(PMBOK Guide). 國際專案管理學會台灣分會/博鴻國際吳思華 (2000), 策略九說三版. 台北:臉譜出版邱志聖 (2010), 策略行銷分析三版. 台北:智勝文化俞利軍 (譯) (2010), 專業服務行銷:分析與應用. (原作者: Kotler, Philip, Thomas Hayes & Paul N. Bloom).台北:寂天文化楊千 (2007), 策略管理:理論與實務. 台北:華泰文化二、英文部分 Dinsmore, Paul C. and Jeannette Cabanis-Brewin (2011), The AMA Handbook of Project Management. 3rd Edition. Amacom Books Department for Business, Enterprise and Regulatory Reform (BERR) (2007), Guidelines for Managing Projects. (accessed on May 2, 2011) [available at www.berr.gov.uk/files/file40647.pdf] Eisenhardt, Kathleen M. (1989), "Agency Theory : An Assessment and Review", Academy of Management Review, Vol.14, No.1, p.59. Grönroos, Christian (2000), Service Management and Marketing : a Customer Relationship Management Approach. 2nd Edition. John Wiley & Sons) Hedeman, Bret, Hans Fredriksz and Gabor Vis van Heemst (2004), Project Management, an Introduction Base on PRINCE2. Van Haren Publishing International Project Management Association (2006), ICB IPMA Competence Baseline Version 3.0. International Project Management Association Kerzener, Harold and Frank P. Saladis (2009), Value-Driven Project Management. John Wiley & Sons, Inc. Kerzener, Harold, PHD (2009), Project Managememt - A Systems Approach to Planning, Scheduling, and Controlling. 10th Edition. John Wiley & Sons, Inc. Kotler, Philip (2000), Marketing Management. 10th Edition. Prentice Hall Newbold, Robert C. (1988), Project Management in the Fast Lane: Applying the Theory of Constraints. St. Lucie Press Newell, Michael W. (2005), Preparing for the project management professional (PMP) certification exam. 3rd Edition. Amacom Books Office of Government Commerce (2005), Managing Successful Projects with PRINCE2. 4th Edition. The Stationery Office Office of Government Commerce (2009), Managing Successful Projects with PRINCE2. 5th Edition. The Stationery Office Project Management Institute (2004), A Guide to the Project Management Body of Knowledge: PMBOK Guide. 3rd Edition. Project Management Institute Webster, Francis M. JR. & Joan Knutson (2011), "Chapter 1 What Is Project Management? Project Management Concepts and Methodologies" in The AMA Handbook of Project Management. 3rd Edition. Edited by Paul C. Dinsmore, Jeannette Cabanis-Brewin. Amacom Books, 1-10 Williamson, Oliver E. (1975), Market and Hierarchies: Analysis and Anti-Trust Implication, NY:The Free Press. Zeithaml, V.A., A. Parasuraman & Leonard L. Berry, “Servcal: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality,”Journal of Retailing, (Spring 1988), 12-70 Zeithaml, V.A., A. Parasuraman & Leonard L. Berry, “The Nature and Determinants of Customer Expectations of Service,”Journal of the Academy of Marketing Science, Vol. 21 No.1 (1993), 1-12
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 98932033 99
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098932033
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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