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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/49695
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| Title: | 墨西哥商薩果堤克有限公司進入高檔市場之策略
Salxótico, Co. Ltd. Mexican salsa export strategy into high end markets |
| Authors: | 村上勇
Yuichi Murakami Coronado |
| Contributors: | 林建智
J.J. Lin
村上勇
Yuichi Murakami Coronado |
| Keywords: | 公司進入高檔市場之策略 |
| Date: | 2009 |
| Issue Date: | 2010-12-08 16:56:26 (UTC+8) |
| Abstract: | 墨西哥商薩果堤克有限公司進入高檔市場之策略
Salxotico, Co., Ltd. is a manufacturer of salsa for the high end market. Main products are salsas in the gourmet segment. Company relies on innovation to be a distinctive brand, main goal is to position the brand as a leading company in the high end segment and achieve sales equivalent to half million dollar at the end of third year of operation, with a long-term strategy for the long run, planned investment of USD$100,00 the company expects to become an important player in the luxury segment of salsa, achieving increment in sales of above 16 % each year, which means one point more than the average media for that sector worldwide. Selected countries to export their salsas are Taiwan, Korea, Poland and Czech Republic. |
| Reference: | 1. Czinkota, Michael and Ilka Ronkainen, 2007 International Marketing Mason.
2. Madsen, Tagek and Per Servais, 1997 The internationalization of Born Globals: an Evolutionary Process? International Business Review, 6 (6), 561-583.
3. Oviatt Benjamin and Patricia MacDougall, 1994 Toward a Theory of International Venture Journal of International Business Studies 25:45-64.
Web pages
www.salxotico.com
http://www.brandchannel.com/features_effect.asp?pf_id=401
http://www.fda.gov/Food/GuidanceComplianceRegulatoryInformation/GuidanceDocuments/FoodLabelingNutrition/FoodLabelingGuide/ucm064894.htm
http://www.sisi.org.mx/jspsi/documentos/2006/seguimiento/00010/0001000078106_055.pdf
http://www.jasons.com.tw/jasons/jasons.jspx
http://www.usitc.gov/publications/docs/tata/hts/bychapter/1000C21.pdf
http://www.trademap.org/Country_SelProduct_Graph.aspx
http://www.trademap.org/Bilateral.aspx
http://globaledge.msu.edu/resourcedesk/mpi/ |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
96933055
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0096933055 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
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Size | Format | |
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| 305501.pdf | | 2295Kb | Adobe PDF2 | 1364 | View/Open |
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