政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/49695

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/49695

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/49695

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题名:	墨西哥商薩果堤克有限公司進入高檔市場之策略 Salxótico, Co. Ltd. Mexican salsa export strategy into high end markets
作者:	村上勇 Yuichi Murakami Coronado
贡献者:	林建智 J.J. Lin 村上勇 Yuichi Murakami Coronado
关键词:	公司進入高檔市場之策略
日期:	2009
上传时间:	2010-12-08 16:56:26 (UTC+8)
摘要:	墨西哥商薩果堤克有限公司進入高檔市場之策略 Salxotico, Co., Ltd. is a manufacturer of salsa for the high end market. Main products are salsas in the gourmet segment. Company relies on innovation to be a distinctive brand, main goal is to position the brand as a leading company in the high end segment and achieve sales equivalent to half million dollar at the end of third year of operation, with a long-term strategy for the long run, planned investment of USD$100,00 the company expects to become an important player in the luxury segment of salsa, achieving increment in sales of above 16 % each year, which means one point more than the average media for that sector worldwide. Selected countries to export their salsas are Taiwan, Korea, Poland and Czech Republic.
參考文獻:	1. Czinkota, Michael and Ilka Ronkainen, 2007 International Marketing Mason. 2. Madsen, Tagek and Per Servais, 1997 The internationalization of Born Globals: an Evolutionary Process? International Business Review, 6 (6), 561-583. 3. Oviatt Benjamin and Patricia MacDougall, 1994 Toward a Theory of International Venture Journal of International Business Studies 25:45-64. Web pages www.salxotico.com http://www.brandchannel.com/features_effect.asp?pf_id=401 http://www.fda.gov/Food/GuidanceComplianceRegulatoryInformation/GuidanceDocuments/FoodLabelingNutrition/FoodLabelingGuide/ucm064894.htm http://www.sisi.org.mx/jspsi/documentos/2006/seguimiento/00010/0001000078106_055.pdf http://www.jasons.com.tw/jasons/jasons.jspx http://www.usitc.gov/publications/docs/tata/hts/bychapter/1000C21.pdf http://www.trademap.org/Country_SelProduct_Graph.aspx http://www.trademap.org/Bilateral.aspx http://globaledge.msu.edu/resourcedesk/mpi/
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 96933055 98
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0096933055
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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305501.pdf		2295Kb	Adobe PDF2	1364	检视/开启

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