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| Title: | 出口小型風力渦輪至拉丁美洲的商業計畫
Export of Small Wind Turbine to Latin America |
| Authors: | 佳芘
Mansilla, Gabriela |
| Contributors: | 吳文傑
Wu, Jack
佳芘
Mansilla, Gabriela |
| Keywords: | 小型風力渦輪 |
| Date: | 2008 |
| Issue Date: | 2010-12-08 01:59:18 (UTC+8) |
| Abstract: | 出口小型風力渦輪至拉丁美洲的商業計畫
Thanks to social programs carried out in Latin American communities by non-governmental organizations (NGO’s) sponsored by European countries, disadvantaged Latin American communities are nowadays promoting own initiatives to improve their communities’ development and economic situation. Statistics demonstrate that many of the poorest communities depend on agriculture and farming production, which are minimal, and barely enough for the family’s subsistence. Alternative energy promises to be an instrument for maximizing the land outcome and allow help the communities to go into the profitable market.
Solar, Wind, Hydro and Biomass address not only community’s development but also issues of environmental sustainability and reduction of CO2, an environmental concern that has been targeted by beneficial policies such as the Kyoto Agreement. The special geography in Latin America, with its Andean Mountains and Amazon Forests where there are communities lacking electricity in spite of fierce winds, can be turned into alternative power.
It is well known that to provide alternative energy like Wind energy to communities, a full scale project is needed which demands high levels of initial investment and higher maintenance cost. Therefore, the development of alternative energy in many countries has been started through government’ initiatives and promotion policies. In Latin America, these initiatives vary from country to country. Brazil, Mexico, Argentina, Costa Rica and Chile have outstanding developments in this area with more MW generated by the installation of wind parks, and are the leaders. Peru, Ecuador, Colombia, Uruguay, etc have generated new initiatives in the past 5 years, indicating potential markets due to the existence of strong winds.
Under these regional circumstances, my contribution through this business plan consists in showing the existence of opportunities in the alternative energy market in Latin America and the big role that Asian manufacturing companies can play in this development. Also, after being a silent witness to unsuccessful programs carried out by Latin American governments to improve the agricultural sector’s performance, and recognizing the effort of poor communities to overcome its conditions and archieve better outcome from their lands, this business plan constitutes a dream to create a company whose name will be TRADECLEAN GM. Its objective will be to provide wind, solar and hydro energy to communities. My initial plan is to provide small wind turbine from Taiwan to Latin America, which due to their size, are easily transportable.
ABSTRACT …………………………………………………………………………..1
TABLE OF CONTENTS……………………………………………………………...3
LIST OF TABLES……………………………………………………………………..5
LIST OF FIGURES……………………………………………………………………6
CHAPTER I.- EXECUTIVE SUMMARY
1.1 The Market………………………………………………………………………...7
1.2 The Company………………………………………………………………….…16
1.3 Objectives………………………………………………….……………………..16
1.4 Mission Statement………………………………………………………………..17
1.5 Business Model…………………………………………………………………..17
1.6 The Team…………………………………………………………………………18
1.7 The Proposal……………………………………………………………………...19
CHAPTER II.- COMPANY OVERVIEW AND STRATEGY
2.1 History and Background………………………………………………………….20
2.2 Name and Slogan………………………………………………………………...20
2.3 Product Offering………………………………………………………………….21
2.4 Staff………………………………………………………………………………27
2.5 Entry & Growth Strategy………………………………………………………...28
2.6 Key to Success…………………………………………………………………...28
2.7 Location…………………………………………………………………………..28
2.8 Service & Customer Relationship………………………………………………..28
2.9 Sourcing………………………………………………………………………….29
2.10 Pricing Strategy…………………………………………………………………29
2.11 Sales Strategy……………………………………………………………...........29
2.12 Sales Literature………………………………………………………………….30
2.13 Promotion and Advertising Strategy……………………………………………30
CHAPTER III.- MARKET REVIEW
3.1 Overall Industry…………………………………………………………………..31
3.2 Competitive Environment………………………………………………………..32
3.2.1 Industry Structure………………………………………………………………32
3.2.2 Multinational Wind Turbine Manufacturing Companies………………………32
3.2.3.Multinational Wind Power Developer………………………………………….35
3.2.4 Hybrid Situation In Latin America – Local Wind Power Manufacturer & Developer………………………………………………………………………37
3.2.5 Local Retailers & Importers of Wind Turbine in the Region…………………..41
3.3 Noticeable Tend in the Wind Turbine Market……………………………………44
3.4 Consumers………………………………………………………………………..46
3.5 Business Economics………………………………………………………….......49
CHAPTER IV.- POTENTIAL RISKS
4.1 Introduction………………………………………………………………………50
4.2 Identifiable Risks ………………………………………………………………...50
CHAPTER V.- FINANCIAL PROJECTIONS
5.1 Projected Income Statement……………………………………………………...52
5.2 Projected Balance Sheet………………………………………………………….54
5.3 Projected Cash Flow……………………………………………………………...55
5.4 Measuring the Quality of the Company………………………………………….56
5.5 Measuring the Risk of the Company …………………………………………….57
CHAPTER V.- FINANCIAL PROJECTIONS
CHAPTER VI.- CONCLUSION....………………………………………………..59
CHAPTER VII.- BIBLIOGRAPHY…...…………………………………………..60
APPENDIX 1
Questionnaire (English Version)
APPENDIX 2
Brochure TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system
APPENDIX 3
Quotation TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system
LIST OF TABLES
Table 1: Installed Wind Capacity – LATIN AMERICA …………………………......11
Table 2: Permit given by Mexico Government………………………………….…...39
Table 3: Major Turbine Supply Contracts and Agreements………………………….45 |
| Reference: | Renewable Energy : Power for a Sustainable Future
Edited by Godfrey Boyle
Oxford University in association with the Open University
Published 1996.
Source: Library: The Institute of International Relations Library
Fair Future : Resource, Conflicts, Security & Global Justice
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Hermann Scheer
Verlag Antje Kunstmann GmbH, Munchen, 2005
Source: Library: The Institute of International Relations Library
Realizing Community Futures: A practical guide to harnessing natural resources
Jerry Vanclay, Ravi Prabhu & Fergus Sinclair
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Source: Library: The Institute of International Relations Library
How to Prepare a Business Plan
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Fourth Edicion, 2004
Source: Library: Commerce Library
Business Planning: A guide to business start-up
David Butler
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Source: Library: Commerce Library
News about Wind Power posted on the web and newspapers. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
96933039
97 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0969330391 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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