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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/49140


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49140


    Title: 出口小型風力渦輪至拉丁美洲的商業計畫
    Export of Small Wind Turbine to Latin America
    Authors: 佳芘
    Mansilla, Gabriela
    Contributors: 吳文傑
    Wu, Jack
    佳芘
    Mansilla, Gabriela
    Keywords: 小型風力渦輪
    Date: 2008
    Issue Date: 2010-12-08 01:59:18 (UTC+8)
    Abstract: 出口小型風力渦輪至拉丁美洲的商業計畫
    Thanks to social programs carried out in Latin American communities by non-governmental organizations (NGO’s) sponsored by European countries, disadvantaged Latin American communities are nowadays promoting own initiatives to improve their communities’ development and economic situation. Statistics demonstrate that many of the poorest communities depend on agriculture and farming production, which are minimal, and barely enough for the family’s subsistence. Alternative energy promises to be an instrument for maximizing the land outcome and allow help the communities to go into the profitable market.

    Solar, Wind, Hydro and Biomass address not only community’s development but also issues of environmental sustainability and reduction of CO2, an environmental concern that has been targeted by beneficial policies such as the Kyoto Agreement. The special geography in Latin America, with its Andean Mountains and Amazon Forests where there are communities lacking electricity in spite of fierce winds, can be turned into alternative power.

    It is well known that to provide alternative energy like Wind energy to communities, a full scale project is needed which demands high levels of initial investment and higher maintenance cost. Therefore, the development of alternative energy in many countries has been started through government’ initiatives and promotion policies. In Latin America, these initiatives vary from country to country. Brazil, Mexico, Argentina, Costa Rica and Chile have outstanding developments in this area with more MW generated by the installation of wind parks, and are the leaders. Peru, Ecuador, Colombia, Uruguay, etc have generated new initiatives in the past 5 years, indicating potential markets due to the existence of strong winds.

    Under these regional circumstances, my contribution through this business plan consists in showing the existence of opportunities in the alternative energy market in Latin America and the big role that Asian manufacturing companies can play in this development. Also, after being a silent witness to unsuccessful programs carried out by Latin American governments to improve the agricultural sector’s performance, and recognizing the effort of poor communities to overcome its conditions and archieve better outcome from their lands, this business plan constitutes a dream to create a company whose name will be TRADECLEAN GM. Its objective will be to provide wind, solar and hydro energy to communities. My initial plan is to provide small wind turbine from Taiwan to Latin America, which due to their size, are easily transportable.
    ABSTRACT …………………………………………………………………………..1

    TABLE OF CONTENTS……………………………………………………………...3

    LIST OF TABLES……………………………………………………………………..5

    LIST OF FIGURES……………………………………………………………………6

    CHAPTER I.- EXECUTIVE SUMMARY

    1.1 The Market………………………………………………………………………...7
    1.2 The Company………………………………………………………………….…16
    1.3 Objectives………………………………………………….……………………..16
    1.4 Mission Statement………………………………………………………………..17
    1.5 Business Model…………………………………………………………………..17
    1.6 The Team…………………………………………………………………………18
    1.7 The Proposal……………………………………………………………………...19

    CHAPTER II.- COMPANY OVERVIEW AND STRATEGY

    2.1 History and Background………………………………………………………….20
    2.2 Name and Slogan………………………………………………………………...20
    2.3 Product Offering………………………………………………………………….21
    2.4 Staff………………………………………………………………………………27
    2.5 Entry & Growth Strategy………………………………………………………...28
    2.6 Key to Success…………………………………………………………………...28
    2.7 Location…………………………………………………………………………..28
    2.8 Service & Customer Relationship………………………………………………..28
    2.9 Sourcing………………………………………………………………………….29
    2.10 Pricing Strategy…………………………………………………………………29
    2.11 Sales Strategy……………………………………………………………...........29
    2.12 Sales Literature………………………………………………………………….30
    2.13 Promotion and Advertising Strategy……………………………………………30


    CHAPTER III.- MARKET REVIEW

    3.1 Overall Industry…………………………………………………………………..31
    3.2 Competitive Environment………………………………………………………..32
    3.2.1 Industry Structure………………………………………………………………32
    3.2.2 Multinational Wind Turbine Manufacturing Companies………………………32
    3.2.3.Multinational Wind Power Developer………………………………………….35
    3.2.4 Hybrid Situation In Latin America – Local Wind Power Manufacturer & Developer………………………………………………………………………37
    3.2.5 Local Retailers & Importers of Wind Turbine in the Region…………………..41
    3.3 Noticeable Tend in the Wind Turbine Market……………………………………44
    3.4 Consumers………………………………………………………………………..46
    3.5 Business Economics………………………………………………………….......49

    CHAPTER IV.- POTENTIAL RISKS

    4.1 Introduction………………………………………………………………………50
    4.2 Identifiable Risks ………………………………………………………………...50

    CHAPTER V.- FINANCIAL PROJECTIONS

    5.1 Projected Income Statement……………………………………………………...52
    5.2 Projected Balance Sheet………………………………………………………….54
    5.3 Projected Cash Flow……………………………………………………………...55
    5.4 Measuring the Quality of the Company………………………………………….56
    5.5 Measuring the Risk of the Company …………………………………………….57

    CHAPTER V.- FINANCIAL PROJECTIONS

    CHAPTER VI.- CONCLUSION....………………………………………………..59

    CHAPTER VII.- BIBLIOGRAPHY…...…………………………………………..60

    APPENDIX 1
    Questionnaire (English Version)

    APPENDIX 2
    Brochure TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system

    APPENDIX 3
    Quotation TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system


    LIST OF TABLES

    Table 1: Installed Wind Capacity – LATIN AMERICA …………………………......11
    Table 2: Permit given by Mexico Government………………………………….…...39
    Table 3: Major Turbine Supply Contracts and Agreements………………………….45
    Reference:  Renewable Energy : Power for a Sustainable Future
    Edited by Godfrey Boyle
    Oxford University in association with the Open University
    Published 1996.
    Source: Library: The Institute of International Relations Library
     Fair Future : Resource, Conflicts, Security & Global Justice
    Edited by Wolfgang Sachs & Tilman Santarius
    Wuppertal Institute, 2007
    Source: Library: The Institute of International Relations Library
     Energy Autonomy: The economic, social and technological case for renewable energy
    Hermann Scheer
    Verlag Antje Kunstmann GmbH, Munchen, 2005
    Source: Library: The Institute of International Relations Library
     Realizing Community Futures: A practical guide to harnessing natural resources
    Jerry Vanclay, Ravi Prabhu & Fergus Sinclair
    Earthscan in the UK and USA, 2006
    Source: Library: The Institute of International Relations Library
     How to Prepare a Business Plan
    Edward Blackwell
    London and Sterling, VA.
    Fourth Edicion, 2004
    Source: Library: Commerce Library
     Business Planning: A guide to business start-up
    David Butler
    Butterworth Heinemann, 2001
    Source: Library: Commerce Library
     News about Wind Power posted on the web and newspapers.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    96933039
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0969330391
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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