| Reference: | 一、網頁部分
01.台灣優良農產品發展協會http://www.cas.org.tw/index2.asp
02.經濟部公業局http://www.moeaidb.gov.tw/
03.經濟部標準檢驗局http://www.bsmi.gov.tw/wSite/mp?mp=1
04.資策會FIND網站http://www.find.org.tw/find/home.aspx?page=many&id=251
05.AC Nielsen廣告來源可信度http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
二、英文部分
01.Bloom, P. N., & Pailin, J. E. Jr (1995), “Using information situations to guide marketing strategy,” Journal of Consumer Marketing, 12(2), 19-27.
02.Briggs, R. & Hollis, N. (1997), “Advertising on the Web: Is There Response before Click-Through?” Journal of Advertising Research, March/April, 33-45.
03.Chiou, Jyh-Shen (2000), “Antecedents and Moderators of Behavior Intention: Difference Between U.S. and Taiwanese Students’ Generic, Social and General Psychology Monographs,” 126(1), 105-124.
04.Crosby, L. A., Evans, K., & Cowles, D. (1990), “Relationship quality in services selling: an interpersonal influence perspective,” Journal of Marketing, 54. 68-81.
05.Darby Michael R. and Edi Karni (1973), “Free competition and the optimal amount of fraud,” Journal of Law and Economics. 16, April, 67-88.
06.DeVellis, RF (1991), “Scale development: Theory and applications.”
07.Ducoffe, H. R. (1996), “Advertising Value and Advertising on the Web,” Journal of Advertising Research,” 36(5), 21-35.
08.Eagly, A. H. & Chaiken, S. (1993), “The psychology of attitudes,” Harcourt Brace Jovanovich, Inc.
09.Edward E. Smith (2004), Atkinson and Hilgard’s Introduction to Psychology.
10.Ekelund, R. B. Jr., Mixon, F. G. Jr., & Ressler, R. W. (1995), “Advertising and information: An empirical study of search, experience and credence goods,” Journal of Economic Studies, 22(2), 33-43.
11.Erdem, T., & Swait, J. (1998), “Brand equity as a signaling phenomenon. Journal of Consumer Psychology,” 7(2), 131-157.
12.Ford, G. T., Smith, D. B., & Swasy, J. L. (1990), “Consumer skepticism of advertising claims: Testing hypotheses from economics of information,” Journal of Consumer Research, 16, .433-441.
13.Galetzka, M., Verhoeven, J. W. M., & Pruyn, A. T. H. (2006), “Service validity and service reliability of search, experience and credence services,” International Journal of Service Industry Management, 17(3), 271-283
14.Gelb, B., and M. Johnson (1995), "Word-of-Mouth Communication: Causes and Consequences," Journal of Health Care Marketing 15(3), 54-58.
15.Gelb, Betsy D. and Suresh Sundaram (2002), “Adapting to Word of Mouse,” Business Horizons, 45(4), 21-25.
16.Golan, E., F. Kuchler, and L. Mitchell. (2001), “Economics of Food Labeling,” Journal of Consumer Policy 24(2), 117-184.
17.Guiltinan, J. P. (1987), “The Price Bundling of Services: A Normative Framework,” Journal of Marketing, 51(2), 74-78
18.Hanson, W. A. (2000), “Principles of Internet Marketing,” Ohio: South-Western College Publishing
19.Herr, P. M., Kardes, F. R., and Kim, L. (1991), “Effects of word-of-mouth and product-attribute information on persuasion : an accessibility-diagnosticity perspective,” Journal of Consumer Research 17(4), March, 454-462.
20.Hovland and Weiss (1951), “The Influence of Source Credibility on Communication Effectiveness,” American Association for Public Opinion Research.
21.Iacobucci, (1992), “An Examination of Some Basic Tenets in Services
in advertising,” Journal of Consumer Policy, 13, 413–445.
22.Ippolito, P. M., & Mathios, A. D. (1990a), “The regulation of science-based claims.”
23.Laband, D. (1986), “Advertising as information: an empirical note,” Review of Economics and Statistics, 68(8), 13-18.
24.Lapiere, R. (1934). Attitudes versus actions. Social Force, 13, 230-237.
25.Liebermann, Y., & Flint-Goor, A. (1996), “Message strategy by product-class type: A matching model,” International Journal of Research in Marketing, 13, 237-249.
26.MacInnis, D. J. & Jaworski, B. J. (1989), “Information Processing from advertisements: Toward an integrative framework,” Journal of Marketing, 53, 1-23.
27.Mitra, K., Reiss, M. C., & Capella, L. M. (1999), “An examination of perceived risk, information search and behavioral intentions in search, experience and credence services,” The Journal of Services Marketing, 13(3), 208-228.
28.Nelson Phillip (1970), “Information and consumer behavior,” Journal of Political Economy. 78(2). 311-329.
29.Nunnally, J.C.(1978),“Psychometric theory (2nd ed.),”New York: McGraw-Hill.
30.Sonja Grabner-Kraeuter (2002), “The role of customers’ trust in online-shopping,” Journal of Business Ethics, 39(1/2): 43-50
31.Stigler, G. J. (1961), “The Economics of Information,” Journal of Political Economy.
32.Tanimoto, J., & Fujii, H. (2003), “A study on diffusion characteristics of information on a human network analyzed by a multi-agent simulator,” The Social Science Journal, 40(3), 479-85.
33.Thorsten Henning-Thurau, Kevin P. Gwinner, Gianfranco Walsh & Dwayne d. Gremler (2004), “Electronic word-of-mouth via consumer-opinion platforms：what motivates consumers to articulate themselves on the internet,” Journal of Interactive Marketing, 18(1), 38-52.
34.Toth, R. (2000), “Implementing a worldwide sustainable tourism certification system,” Alexandria, VA: R.B. Toth Associates.
35.Young, R. F. (1981), “The advertising of the consumer serbices and the hierarchy of effects,” in Donnelly, J. H. and George, W.R. (Eds), Marketing of Services, American Marketing Association, Chicago, IL, 196-199. |
