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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/48887


    Title: 標章可信度與產品見效時間對產品的安全信賴與態度之影響－觀看產品討論版前後的差異
    The influence of product`s label`s credibility and time of effect upon its safty trust and attitude - before and afeter revewing forums
    Authors: 邱奕端
    Contributors: 邱志聖
    邱奕端
    Keywords: 標章可信度
    產品見效時間
    產品安全信賴度
    產品態度
    討論版
    Date: 2009
    Issue Date: 2010-12-08 01:52:23 (UTC+8)
    Abstract: 本研究以Nelson（1970）、Darby & Karni（1973）把商品分類為搜尋品、經驗品、與信任品做為基礎，利用標章做為產品搜尋屬性的操控，立即見效的精油做為經驗屬性高的商品操控，以及長期見效的精油做為信任屬性高的商品操控。研究欲探討標章可信度高低對消費者的安全信賴與態度是否有影響，而產品本身的見效時間是否對消費者的安全信賴有影響。此外，在不同的見效時間下，標章的顯響力是否會有所不同。最後，討論版的影響加入後，原有的標章以及產品見效時間對消費者的安全信賴以及態度會產生怎樣的變化？

    本研究發現：
    一、具高可信度標章的產品產品安全信賴度大於低可信標章的產品產品安全信賴度
    二、長期見效的產品產品安全信賴度大於立即見效的產品產品安全信賴度
    三、產品的見效時間與其標章可信度對產品態度有交互作用影響
    四、在長期見效下，具高可信度標章的產品態度優於低可信度標章的產品態度
    五、在立即見效下，產品標章可信度高低對產品態度無顯著差異
    六、產品標章可信度高低對消費者產品態度並無顯著影響
    七、閱讀完討論版後，標章可信度、見效時間、以及兩者的交互作用對產品安全信賴度與態度無顯著
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    05.AC Nielsen廣告來源可信度http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
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    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    97351029
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097351029
    Data Type: thesis
    Appears in Collections:[Department of International Business] Theses

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