政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/46430

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50929724 Online Users : 930

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 資訊管理學系 > 專書/專書篇章 > Item 140.119/46430

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/46430

Title:	Coordinating Returns Policies and Marketing Plans for Profit Optimization in E-Business Based on a Hybrid Data Mining Process
Authors:	余千智 Yu, Chien-Chih
Contributors:	資管系
Date:	2007-11
Issue Date:	2010-10-06 11:34:12 (UTC+8)
Abstract:	In electronic retailing market and/or supply chain, upstream sellers need to carefully plan and offer suitable returns policies to their downstream customers in order for ensuring product qualities, promoting product sales, maintaining customer satisfaction, lowering handling costs, and ultimately maximizing total profits. This paper aims at exploring the feasibility of using a hybrid data mining approach to support the coordination of returns policies and marketing plans for profit optimization in the e-business domain. A multi-dimensional data model and an integrated data mining process are provided to facilitate the three-staged clustering, classification, and association mining functions. Through this knowledge discovery process, customer and product classes identified in terms of the level of returns ratios are associated with the returns policies and marketing plans to generate rules for optimizing market profits. Also presented is a simulation example with embedded scenarios to test and validate the proposed data model and data mining process.
Relation:	Lecture Notes in Artificial Intelligence, 4827, 507-517
Data Type:	book/chapter
Appears in Collections:	[資訊管理學系] 專書/專書篇章

Files in This Item:

File	Size	Format
index.html	0Kb	HTML2	1552	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...