政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/46430

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题名:	Coordinating Returns Policies and Marketing Plans for Profit Optimization in E-Business Based on a Hybrid Data Mining Process
作者:	余千智 Yu, Chien-Chih
贡献者:	資管系
日期:	2007-11
上传时间:	2010-10-06 11:34:12 (UTC+8)
摘要:	In electronic retailing market and/or supply chain, upstream sellers need to carefully plan and offer suitable returns policies to their downstream customers in order for ensuring product qualities, promoting product sales, maintaining customer satisfaction, lowering handling costs, and ultimately maximizing total profits. This paper aims at exploring the feasibility of using a hybrid data mining approach to support the coordination of returns policies and marketing plans for profit optimization in the e-business domain. A multi-dimensional data model and an integrated data mining process are provided to facilitate the three-staged clustering, classification, and association mining functions. Through this knowledge discovery process, customer and product classes identified in terms of the level of returns ratios are associated with the returns policies and marketing plans to generate rules for optimizing market profits. Also presented is a simulation example with embedded scenarios to test and validate the proposed data model and data mining process.
關聯:	Lecture Notes in Artificial Intelligence, 4827, 507-517
数据类型:	book/chapter
显示于类别:	[資訊管理學系] 專書/專書篇章

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