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    题名: 從日本製造型企業探討價值創造導向之企業轉型
    The Value-Creation-Driven Organization Change of Japanese Manufacturing Companies
    作者: 蔡玄
    Tsai, Victor Hsuan
    贡献者: 管康彥
    Kuan, Wellington
    蔡玄
    Tsai, Victor Hsuan
    关键词: 價值創造
    顧客價值
    企業價值
    環境價值
    社會價值
    製造業
    策略再思考
    組織轉型
    變革管理
    價值網絡
    value creation
    Value Web
    Strategic rethinking
    Organizational transformation
    Organization Change
    Japanese Manufacturers
    日期: 2007
    上传时间: 2009-09-18 13:43:52 (UTC+8)
    摘要: 台灣的製造型企業目前正處於腹背受敵的窘境，先進國家之企業以巨資和科技應用優勢持續地擴大其市場空間，開發中國家之企業也運用其充沛的勞力資源而逐漸地擴充其規模，台灣製造型企業之生存空間因此受到嚴重的壓迫，為低毛利生產陷入了生產效率和成本導向之惡性競爭中。此時，台灣製造型企業所需要的是一套超越競爭的思考模式，而價值創造導向的策略思維正是破局而出的關鍵。它不依循過去的成功經驗，也不受制於競爭者之作為，反而聚焦於本身核心能力的延伸，使競爭與自己無關，並透過與顧客和關係夥伴合作、與自然環境和社會共生的方式，以及價值創造導向的組織轉型，來為企業開創全新的價值網域和生存空間。本論文提出顧客價值、企業價值、環境價值、社會價值等四種價值創造導向，配合變革三部曲的策略性再思考、組織轉型、變革管理等三項進程，來呈現日本製造型企業的價值創造導向之企業轉型內涵。企業可以顧客需求為思考點，提供整合性的解決方案，創造顧客價值；以關係夥伴的利益為考量，整合價值網絡的總體流程，創造無疆界事業，提升企業價值；以自然環境的長期發展為出發，創造環境價值；或以增添社會福祉為目標，創造社會價值。論文中的個案顯示，任何價值創造導向所產生的結果，最終都可以有利於企業本身；其中顧客價值應是價值創造的近程目標，而環境價值與社會價值的創造才是價值創造的長期根本。
    參考文獻: 中文文獻
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    其它
    1. Tri-Wall KK網站：http://www.tri-wall.com/company/index.html
    2. 日立公司全球網站：http://www.hitachi.com
    3. 台灣日立公司網站：http://www.taiwan-hitachi.com.tw/
    4. 中國日立公司網站：http://www.hitachi.com.cn/
    5. 京瓷網站：http://www.kyocera.co.jp
    6. 新力網站：http://www.sony.com.jp/
    7. 日本京瓷株式會社 公司介紹 (2006年八月)
    8. Matsushita Electric Industrial Co., Ltd. Annual Report 2006
    9. Wacoal Holdings Corp. Annual Report 2006
    10. Wacoal Corporate Social Responsibility Report 2005
    描述: 碩士
    國立政治大學
    企業管理研究所
    94355076
    96
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0943550762
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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