| Reference: | 一、 中文部分
洪順慶(民90)，行銷管理，台北，新陸書局。
陳銘慧(民91)，「溝通策略、消費者衝動性特質、產品特質對衝動性消費行為之影響，」台灣大學商學研究所未出版博士論文。
二、 英文部分
Blackwell, R.,P. Miniard, and J. Engel (2001), Consumer Behavior, USA, South-Western College Pub.
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Hans, C., V. Trijp, D. Hoyer and J. Inman (1996), “Why Switch? Product Category-Level of Explanations for True Variety-seeking Behavior”, Journal of Marketing Research, pp.281-292.
Hirschman, E. and M. Holbrook (1982), “Hedonic Consumption : Emerging Concepts, Methods and Propositions”, Journal of Marketing,46(3), pp.92-101.
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Hoyer, W. and D. Macinnis (1997), Consumer Behavior, USA, Houghton Mifflin Co.
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Keller, K. (1998), Strategic Brand Management, USA, Prentice Hall.
Kumar,V., D. Aaker, and G. Day (1999), Essentials of Marketing Research, USA, John Wiley & Sons.
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Stern, H. (1962), “The significance of impulse buying today”, Journal of Marketing, 26(April), pp.59-62 |
