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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/31349


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31349


    Title: 多明尼克共和國外交經貿事務處紐約分部組織變革計畫
    Authors: 艾斯達
    Contributors: 吳文傑
    艾斯達
    Keywords: 多明尼克共和國
    Date: 2007
    Issue Date: 2009-09-14 09:50:32 (UTC+8)
    Abstract: 多明尼克共和國外交經貿事務處紐約分部組織變革計畫
    INTRODUCTION

    In September 2007 The Dominican Republic opened a Commercial Office in the State of New York to promote and strengthen the economy and trade links between the Dominican Republic and the United States.

    I had the opportunity to work in the Office mentioned for the past few months, and as one of the important lessons I learned from my experience in the IMBA, always search for ways to improve the performance of the organization I work for, I started analyzing how to get the best of this Office. That is why, I have prepared a proposal for the operation of the office for the following year; this proposal is aiming to achieve better results for the economy of the Dominican Republic.

    First of all, I will describe the history and current status of the Trade Office, followed by an analysis of the market, and then I proposed various strategies that can generate better results for the Dominican Republic. The following section is the finance section, which contains the operational budget needed to implement the strategies proposed. Finally, I analyzed and evaluated the risks involved with the operation of the Office in the New York market.

    I am positive the economy of the Dominican Republic can gain a lot from a Trade Office in New York, as long as it is well managed. With this paper I am taking the first step to return to my country what Taiwan has given me through the opportunity to study an IMBA with an Asian perspective. My goal is to make the Office a model for other Latin American countries in their search to strengthen the trade relations with the United States.
    TABLE OF CONTENTS

    1. Introduction …………………………………………………………. 1
    2. Executive Summary…………………………………………………… 2
    2.1. The Office ………………………………………………………… 2
    2.2. The Market ………………………………………………………. 3
    2.3. The Strategy ……………………………………………………… 4
    2.4. Finance …………………………………………………………… 5

    3. Current Situation ……………………………………………………. 6
    3.1. Basic information …………………………………………………. 6
    3.2. Vision ………………………………………………........................ 6
    3.3. Mission ……………………………………………………………. 7
    3.4. Values and Keys to success ……………………………………….. 7
    3.5. History and Current Status ………………………………………… 8
    3.6. Objectives ………………………………………………………… 10
    3.7. Organization and Management, Chart .…..………………………. 10
    3.8. Location and Facilities …………………………………………… 11
    3.9. Services .………………………………………………………...... 12
    3.10. Core Competencies …………………………………………. 13

    4. Market Analysis ……………………………………………………. 14
    4.1. Analysis of the Hispanic and Dominican Market in New York …. 14
    4.2. Consumer Behavior and Market Growth ………………………… 18
    4.3. Market Needs ……………………………………………………. 19
    4.4. Market Segmentation ……………………………………………. 21
    4.5. Target Market Strategy..…………………………………………. 21

    5. Strategy and Implementation ………………………………………. 22
    5.1. Objectives ………………………………………………………… 23
    5.2. Strategy One ……………………………………………………… 24
    5.3. The Way Forward 2008-2009 ……………………………………. 27
    5.4. Strategy Two .……………………………………………………. 29
    5.5. Monitoring and Evaluating ……………………………………… 31

    6. Finance……………………………………………………………….. 32
    6.1. Important Information …………………………………………… 32
    6.2. Statement of Financial Position (Appendix4)………………………42
    6.3. Statement of Activities (Appendix 5)………………………………43
    6.4. Statement of Functional Expenses (Appendix 6)…………………. 44
    6.5. Seminars and Networking Budget (Appendix 7) ………………… 45

    7. Risk Analysis …………………………………………………………. 33
    7.1. Evaluating and Managing Risks …………………………………. 33

    8. Conclusion …………………………………………………………… 35
    9. Reference …………………………………………………………….. 37
    10. Glossary of acronyms and abbreviations ………………………… 38
    11. Appendix 1…………………………………………………………… 39
    12. Appendix 2 …………………………………………………………… 40
    13. Appendix 3 …………………………………………………………… 41
    Reference: REFERENCE
    1. Guillen, Disraeli, May 2008, Agricultural and Medical Dominican Products sold in New York. El Nuevo Diario Newspaper. http://www2.elnuevodiario.com.do/app/article.aspx?id=101285
    2. Stutely, Richard, 2002. The definitive business plan second edition.
    3. Food and Drug Administration of the United States. www.fda.gov
    4. Ministry of Industry and Commerce of the Dominican Republic. www.seic.gov.do
    5. Quisqueya Foundation. www.quisqueyafoundation.org
    6. U.S. Census Bureau. www.census.gov
    7. US Chamber of Commerce. www.uschamber.com
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    95933040
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095933040
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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