Reference: | 一. 中文部分 (王育英、梁曉鶯譯)Bernd H. Schmitt (2000). 體驗行銷。台北:經 典傳訊。 (夏業良譯)Pine, B.J. & Gilmore J. H.(2003). 體驗經濟時代。台 北:經濟新潮社出版。 大衛.佛克林(DAVID VERKLIN)、伯妮絲.坎納(BERNICE KANNER)。新 媒體消費革命。商週出版,2008。 林暄蕎(2007)。體驗行銷策略之研究:誠品信義旗艦店之個案探討。 政治大學傳播學院碩士在職專班碩士論文。 邱德銍(2006)。高級汽車的體驗行銷策略研究—以和泰汽車LEXUS 為例。政治大學廣播電視學研究所碩士論文。 宋貞儀(2007)。體驗行銷、體驗價值對顧客滿意度與顧客忠誠度之影 響--以彩妝品為例。政治大學廣告研究所碩士論文。 葉美玲(2006)。體驗行銷、體驗價值、顧客滿意度與忠誠度關係探討 -以台北市立北投區運動中心為例。台南大學運動與健康研究所碩士論 文。 袁薏樺(2003)。體驗行銷、體驗價值與顧客滿意關係之研究。台北科 技大學商業自動化與管理研究所碩士論文。 王芳岑(2003)。體驗行銷、體驗價值與購買意圖關係之研究。中國文 化大學國際企業管理研究所碩士論文。 江素貞(2003)。體驗價值對顧客滿意及行為意向關係之研究。義守大 學管理科學研究所碩士論文 吳銘翔(2006)。以體驗行銷觀點探討品牌認同對顧客忠誠之影響-通 路旗艦店之實證研究。台北大學企業管理學系碩士論文。 朱歆如(2007)。體驗行銷、體驗價值與顧客行為意向之相關性研究- 以夢時代購物中心為例。中山大學企業管理學系研究所碩士論文。 常百豪(2007)。台灣量販店之競爭分析─依好市多之觀點。中山大學 企業管理學系研究所碩士論文 林介仁(2006)。以體驗行銷觀點探討顧客體驗與滿意度關係之研究。 暨南大學國際企業學系碩士論文。 施宥如(2008)。體驗行銷對顧客滿意度與顧客忠誠度影響之研究-以 爵士音樂餐廳Brown Sugar 為例。政治大學管理碩士學程(AMBA)碩士 論文。 江盈如(1998)。大台北地區健康俱樂部顧客滿意度、忠誠度以及滿意 構面重視度之研究。國立交通大學經營管理研究所碩士論文 溫珮妤(2002)。哥倫比亞大學全球品牌中心創辦人伯德‧史密特:體 驗行銷的秘密。Cheers 第022 期。 楊倩蓉(2006)。「體驗行銷」威力難擋。30 雜誌 Vol.200602, February, 2006。 許泓祺(2009)。體驗行銷策略研究-以好市多(Costco)為例。政治大學管理碩士學程(AMBA)碩士論文 二. 英文部分 Anderson, W. O., & Sullivan, W. M. (1993). The antecedents and consequences of customer satisfaction for firm. Marketing Sciences,12(2),125-143. Baldinger, A. L., & Rubinson, J. (1996). Brand loyalty: the link between attitude and behavior. Journal of Advertising Research, 36(6),22-34. Bloemer, J. M. M., & Kasper, H. D. P. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16 (2), 311-329. Cardozo, R.N.(1965), An Experimental Study of Consumer Effort,Expectation, and Satisfaction, Journal of Marketing Research,2(August):244-249. Cavero, Sandra & Cebollada, Javier (1997),“ Brand Choice and Marketing Strategy: An Application to the Market of Laundry Detergent for Delicate Clothes in Spain, " Journal of International Consumer Marketing , Vol. 10,pp.57-71. Curasi, C. F. & Kenndy, K. N. (2002). Form Prisoners to Apostles: a Typology of Repeat Buyers and Loyal Customers in service Business. Journal of Services Marketing, 16(4), 322-341. Day, R.L.(1977), Toward a Process Model of Consumer Satisfaction, in Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, H. Keith Hunt, ed., Cambridge, Mass.: Marketing Science Institute:153-183. Festinger, L.(1957), A Theory of Cognition Dissonance. New York :Harper & Row. Folkes, S. V. (1984), "Recent Attribution Research in Consumer Behavior: A Review and New Directions," Journal of Consumer Research,14,548-61. Fornell, C.(1992), A National Customer Satisfaction Barometer : The Swedish Experience, Journal of Marketing, 55(January):1-22. Fred Selnes(1993), "An Examination of the Effect of Product Performance on Brand Reputation Satisfaction and Loyalty ", European Journal of Marketing Vol.27,No.9,pp19-35 Giese and J.A. Cote(2000),“Defining customer satisfaction," Academy of Marketing Science. Griffin(1995). Customer Loyalty. Simon & Schuster Inc. Gronholdt, Lars.(2000)"The relationship between customer satisfaction and loyalty:Cross industry differences, " Total Quality Management,11(4/6), July, 509-515. Haywood KM. 1989. Managing Word of Mouth Communications. The Journal of Services Marketing Vol.3(No.2): pp.55-67 Heskett, J. L. (1987), "Lessons in the Service Sector", Harvard Business Review, vol.65, pp.118-126. Holbrook, M. B. (1994). The nature of customer value: an axiology of services in the consumption experience. Service quality: new directions in theory and practice, 21-71. Holbrook, M. B. (1996). Typology of Customer Value. Advance in consumer Research, 23,139. Holbrook, M. B. (2000). The millennial consumer in the texts of our times: Experience and entertainment. Journal of Macromarketing, 20(2),178-192. James L. Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl Sasser, Jr., and Leonard A. Schlesinger(1994), "Putting the Service-Profit Chain to Work ", Harvard Business Review, pp164-174 Jones, T. O. & Sasser, W. E. (1995). Why satisfied Customers Defect. Harvard Business Review, 73, 88-99. Kotler Philip, Keller Kevin Lane, 2006, Marketing Management 12th ed,P135 P246 P310 Kotler, P. (1973). Atmospherics as a Marketing Tool. Journal of Retailing,49, 48-68. Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation and control. Prentice-Hall, 7, 246-249. Kolter, P. (1997). Marketing Management Analysis Planning, Implementation and Control. Prentice-Hall, 433-437. Latour, S.A. & Peat, N.C.(1979), Conceptual and Methodological Issues in Consumer Satisfaction Research, Association for Consumer Research,6:431-437. Mano H. & Oliver R. L. (1993). Assessing the Dimensionality and Structure of the Consumption Experience:Evaluation, Feeling and Satisfaction. Journal of Consumer Research, Vol. 20, 451-466 Oliver, R. (1999). Value as Excellence in the Consumption Excellence.London and New York: Routlegdge. Oliver, R.L.(1980), A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,Journal of Marketing Research,17(November):460-469. Oliver, R.L. & Desarbo, W.S.(1988), Response Determinants in Satisfaction Judgments,Journal of Consumer Research,14(March):495-507. Oliver, R.L.(1992), An Investigation of the Attribute Basis of Emotion and Related Affects in Consumption: Suggestions for a Stage-Specific satisfaction Framework, Advances in Consumer Research,19:237-244. Ostorm, A., & Iacobucu, D. (1995). Consumer Trade-Offs and the Evaluation of Services, Journal of Maketing, 59(14), 17-28. Paraswraman, Z., & Berry, L. L. (1988). Communication and control Process in the delivery of service quality. Journal of Marketing, 52(2),35-48. Pine , B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Bisiness Review, 76(4), 97-105. Raphel, M., & Raphel, N. (1995), Up the loyalty ladder. Progressive Grocer, 74(4), 21. Schmitt, B. H. (1999). Experiential Marketing: How to get customer to sense, feel, think, act, relate to your company and brands. NY: Free Press. Selnes, F. (1993), "An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty", European Journal of Marketing, vol.27, pp.19-53. Singh, Jagdip and Sirdeshmukh, Deepak(2000)," Agency and trust mechanisms in consumer satisfaction and loyalty judgements," Academy of Marketing Science. Journal 28 : 150 Stum & Thiry.(1991).Building Customer Loyalty. Training and Development Journal, April, 34-36. Thibaut, J.W.& Kelley, H.H.(1959), The Social Psychology of Groups New York: John Wiley & Sons, Inc. Unger, L. S., & Kernan, J. B. (1983). On the meaning of leisure: An investigation of some determinants of subjective experience. Journal of Business Research, (9), 381-392. Zeithaml, V. A., & Mary, J. B. (1996). Service Marketing. New York:McGraw-Hill. Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality and Value:A Means-End Model and Synthesis of Evidence. Journal of Marketing,52(2). 2-22. |