Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/30737
|
| Title: | 以4C架構研究泰國康民醫院發展觀光醫療的成功因素來看台灣的機會 |
| Authors: | 藍黛梅 |
| Contributors: | 邱志聖
藍黛梅 |
| Keywords: | 醫療旅遊
觀光醫療
康民醫院
Medical tourism
Health tourism
Bumrungrad
4C |
| Date: | 2008 |
| Issue Date: | 2009-09-12 12:46:16 (UTC+8) |
| Abstract: | 醫療旅遊，一種旅遊業中的利基市場，目前愈來愈受到全球的注意。
當年因為亞洲金融風暴的影響，一些亞洲國家的私立醫院幾乎不再有
病患光顧，於是另覓客源，開創了國際觀光醫療的新局面。至今，這
種新興行業正蓬勃發展且具有莫大潛力。造就這種局勢的原因主要為
歐美國家某些手術的等待時間過長，高昂的醫療費用，一些第三世界
國家醫療品質的提升，以及全球化的自然演進趨勢。
本論文以質性研究為主，初級資料由深入訪談的問答中取得，次級資
料則使用既有的資源，大量資訊由研究學術文獻、書籍、報章雜誌以
及網路搜尋的方式蒐集而得。
本論文分為以下幾個部分：研究台灣是否具備發展醫療旅遊的競爭力，
亞洲國家醫療旅遊發展概況及各別優勢及特色，在亞洲地區中發展旅
遊醫療，且具競爭優勢的醫療機構之一為泰國康民醫院，以4C架構研
究泰國康民醫院發展觀光醫療的成功因素，然後以對本地政府及醫療
機構的建議為結論。
Medical tourism, a niche market of tourism, is a concept that is getting more attention nowadays. Actually, medical tourism in Asia is brought on in the aftermath of the Asian Financial Crisis, that lets first private hospitals in some Asian countries to seek alternative revenue sources. The
business of medical tourism is thriving nowadays and with great potential.
Factors contributing to this phenomenon include long waiting lists for certain surgeries and costly healthcare in some advanced countries, improvements on health care standards in the third world, and the natural progression of globalization.
The study was primarily performed by qualitative methods. Primary data was obtained by the answers from some questions via the in-depth interview; secondary data was obtained through the use of existing sources , large quantities of information were obtained through academic
articles, books, newspapers, magazines and the internet.
The structure of the thesis is divided in several parts:
1) This paper sets out to examine the competency of developing medical tourism in Taiwan in terms of cost and quality.
2) Figure out the status of medical tourism industry in Asian countries, and sort out the salient
points and features of each one.
3) One of the established medical tourism destinations with strong medical and tourism capabilities is Bumrungrad Hospital International in Thailand, the effective factors for attracting medical tourists to this hospital were then determined via 4C structures.
4) The thesis was concluded as certain recommendations were given for Taiwan government and local hospitals.
第一章 緒論 ..................................... 1
第一節 研究背景與動機 ........................... 1
第二節 研究目地 ................................. 2
第三節 研究方法 ................................. 3
第四節 研究流程 ................................. 3
第二章 文獻探討 .................................. 5
第一節 觀光醫療的定義 ............................ 5
第二節 觀光醫療的需求原因 ..........................7
第三節 觀光醫療的種類 .............................8
第四節 交易總成本理論 ............................ 10
第三章 台灣進入觀光醫療產業的條件 .................. 15
第一節 從成本和品質研究台灣醫療產業的競爭力 ..........15
第二節 台灣觀光旅遊產業的競爭力評析 ................ 22
第三節 研究台灣須突破侷限於國內消費者市場的必要性 .....25
第四章 亞洲各國觀光醫療產業發展概況 .................. 29
第一節 亞洲觀光醫療的特色 .......................... 29
第二節 亞洲各國觀光醫療發展現況與評析 ............... 32
第五章 個案研究-以泰國康民醫院為研究標的 ............. 35
第一節 康民醫院概論 .............................. 35
第二節 管理外顯單位效益成本 ....................... 36
第三節 管理資訊搜尋成本 .......................... 47
第四節 管理道德危機成本 .......................... 52
第五節 管理專屬陷入成本 .......................... 56
第六章 結論與建議...................................61
第一節 政府部門在國際觀光醫療競爭上應扮演的角色 ..... 61
第二節 醫療單位在國際觀光醫療競爭上應扮演的角色 ..... 61
第三節 觀光醫療產業的後續研究建議 ................. 68
參考資料..........................................69 |
| Reference: | 邱志聖(2006), 策略行銷分析：架構與實務應用(二版)，台北：智勝文化。
黃美純(2007)，整合休閒旅遊及養生醫療產業發展及區域規劃，經建專論Thesis，5(10)，64-81。
Albert, D (2008), Medical Tourism: progress and prospects, Medical Tourism Magazine, Issue 7
Barron N.C.(2008). Why so many Americans go under the knife abroad, University of Southern California, USA
Blanke, J., Chiesa, T., Herrera, E.T.(2009), The Travel & Tourism competitiveness iIndex 2009: Measuring dectoral drivers in a downturn, World Economic Forum
Bookman, M.Z., Bookman, K.R. (2007), Medical Tourism in Developing Countries, (1st ed,), New York: Palgrave MacMillan.
Cetron, M.J., DeMicco, F.J., Devies, D(2005), Hospitaltiy 2010: The Future of Hospitality and Travel(1st ed), Newnan, GA: Prentice Hall
Chiang, T.L& Wu, C.L(2007), Comparing Child Mortality in Taiwan and Selected Industrialized Countries, Formos Med Assoc, Vol 106, No 2, 177-180.
Connell, J (2005), Medical Tourism: Sea, sun, sand and … surgery, School of Geosciences, University of Sydney, Australia
Goodrich, G. & Goodrich J., (1987) Health care tourism – an exploratory study. Tourism Management. September. P217-222
Gupta, P.(2007), Medical tourism in Asia, the Lancet Journal, vol 369, issue 9574.
Herrick, Devon M.(2008), Medical Tourism: Global Competition in Health Care(1st ed.), Texas: National Center for Policy Analysis
Horowitz, M.D., Rosensweig, J.A., & Jones, C.A.(2007), Medical Tourism: Globalization of the Healthcare Marketplace, Medscape General Medicine, 9(4)
Kazemi, Z(2008), Study of the effective factors for attracting medical tourism in Iran, Lulea University of Technology, Sweden.
Mecir, A & Greider, K.(2007), Traveling for Treatment-Soaring U.S. health costs are driving more Americans abroad for medical treatment, American Association of Retired Persons (AARP Bulletin)
Mischke, S. (2008). Customer expectation in tourism – the example of medical wellness, Ernst Moritz Arndt University of Greifswald, Germany
Mugomba, C. & Caballero Danell, S. (2007), Medical Tourism and its Entrepreneurial Opportunities- A conceptual framework for entry into the industry, School of Business Economics and Law Goterborg University, Sweden
Phua, Kai-Lit (2008), Cross-Border Medical Tourism: A Typology and Implications for the Public and Private Medical Care Sectors in the South-East Asian Region, Asean Journal on Hospitality and Tourism, Vol 7, No 2.
Stolk, Michelle(2009), A Research Study to Investigate the Medical Tourism Industry in South Africa, University of Applied Sciences, Netherlands |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
96932011
97 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0096932011 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 472 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
