政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/30737
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113648/144635 (79%)
造访人次 : 51580816      在线人数 : 952
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/30737


    题名: 以4C架構研究泰國康民醫院發展觀光醫療的成功因素來看台灣的機會
    作者: 藍黛梅
    贡献者: 邱志聖
    藍黛梅
    关键词: 醫療旅遊
    觀光醫療
    康民醫院
    Medical tourism
    Health tourism
    Bumrungrad
    4C
    日期: 2008
    上传时间: 2009-09-12 12:46:16 (UTC+8)
    摘要: 醫療旅遊，一種旅遊業中的利基市場，目前愈來愈受到全球的注意。
    當年因為亞洲金融風暴的影響，一些亞洲國家的私立醫院幾乎不再有
    病患光顧，於是另覓客源，開創了國際觀光醫療的新局面。至今，這
    種新興行業正蓬勃發展且具有莫大潛力。造就這種局勢的原因主要為
    歐美國家某些手術的等待時間過長，高昂的醫療費用，一些第三世界
    國家醫療品質的提升，以及全球化的自然演進趨勢。

    本論文以質性研究為主，初級資料由深入訪談的問答中取得，次級資
    料則使用既有的資源，大量資訊由研究學術文獻、書籍、報章雜誌以
    及網路搜尋的方式蒐集而得。

    本論文分為以下幾個部分：研究台灣是否具備發展醫療旅遊的競爭力，
    亞洲國家醫療旅遊發展概況及各別優勢及特色，在亞洲地區中發展旅
    遊醫療，且具競爭優勢的醫療機構之一為泰國康民醫院，以4C架構研
    究泰國康民醫院發展觀光醫療的成功因素，然後以對本地政府及醫療
    機構的建議為結論。
    Medical tourism, a niche market of tourism, is a concept that is getting more attention nowadays. Actually, medical tourism in Asia is brought on in the aftermath of the Asian Financial Crisis, that lets first private hospitals in some Asian countries to seek alternative revenue sources. The
    business of medical tourism is thriving nowadays and with great potential.

    Factors contributing to this phenomenon include long waiting lists for certain surgeries and costly healthcare in some advanced countries, improvements on health care standards in the third world, and the natural progression of globalization.

    The study was primarily performed by qualitative methods. Primary data was obtained by the answers from some questions via the in-depth interview; secondary data was obtained through the use of existing sources , large quantities of information were obtained through academic
    articles, books, newspapers, magazines and the internet.

    The structure of the thesis is divided in several parts:
    1) This paper sets out to examine the competency of developing medical tourism in Taiwan in terms of cost and quality.
    2) Figure out the status of medical tourism industry in Asian countries, and sort out the salient
    points and features of each one.
    3) One of the established medical tourism destinations with strong medical and tourism capabilities is Bumrungrad Hospital International in Thailand, the effective factors for attracting medical tourists to this hospital were then determined via 4C structures.
    4) The thesis was concluded as certain recommendations were given for Taiwan government and local hospitals.
    第一章 緒論 ..................................... 1
    第一節 研究背景與動機 ........................... 1
    第二節 研究目地 ................................. 2
    第三節 研究方法 ................................. 3
    第四節 研究流程 ................................. 3

    第二章 文獻探討 .................................. 5
    第一節 觀光醫療的定義 ............................ 5
    第二節 觀光醫療的需求原因 ..........................7
    第三節 觀光醫療的種類 .............................8
    第四節 交易總成本理論 ............................ 10

    第三章 台灣進入觀光醫療產業的條件 .................. 15
    第一節 從成本和品質研究台灣醫療產業的競爭力 ..........15
    第二節 台灣觀光旅遊產業的競爭力評析 ................ 22
    第三節 研究台灣須突破侷限於國內消費者市場的必要性 .....25

    第四章 亞洲各國觀光醫療產業發展概況 .................. 29
    第一節 亞洲觀光醫療的特色 .......................... 29
    第二節 亞洲各國觀光醫療發展現況與評析 ............... 32

    第五章 個案研究-以泰國康民醫院為研究標的 ............. 35
    第一節 康民醫院概論 .............................. 35
    第二節 管理外顯單位效益成本 ....................... 36
    第三節 管理資訊搜尋成本 .......................... 47
    第四節 管理道德危機成本 .......................... 52
    第五節 管理專屬陷入成本 .......................... 56

    第六章 結論與建議...................................61
    第一節 政府部門在國際觀光醫療競爭上應扮演的角色 ..... 61
    第二節 醫療單位在國際觀光醫療競爭上應扮演的角色 ..... 61
    第三節 觀光醫療產業的後續研究建議 ................. 68

    參考資料..........................................69
    參考文獻: 邱志聖(2006), 策略行銷分析：架構與實務應用(二版)，台北：智勝文化。
    黃美純(2007)，整合休閒旅遊及養生醫療產業發展及區域規劃，經建專論Thesis，5(10)，64-81。
    Albert, D (2008), Medical Tourism: progress and prospects, Medical Tourism Magazine, Issue 7
    Barron N.C.(2008). Why so many Americans go under the knife abroad, University of Southern California, USA
    Blanke, J., Chiesa, T., Herrera, E.T.(2009), The Travel & Tourism competitiveness iIndex 2009: Measuring dectoral drivers in a downturn, World Economic Forum
    Bookman, M.Z., Bookman, K.R. (2007), Medical Tourism in Developing Countries, (1st ed,), New York: Palgrave MacMillan.
    Cetron, M.J., DeMicco, F.J., Devies, D(2005), Hospitaltiy 2010: The Future of Hospitality and Travel(1st ed), Newnan, GA: Prentice Hall
    Chiang, T.L& Wu, C.L(2007), Comparing Child Mortality in Taiwan and Selected Industrialized Countries, Formos Med Assoc, Vol 106, No 2, 177-180.
    Connell, J (2005), Medical Tourism: Sea, sun, sand and … surgery, School of Geosciences, University of Sydney, Australia
    Goodrich, G. & Goodrich J., (1987) Health care tourism – an exploratory study. Tourism Management. September. P217-222
    Gupta, P.(2007), Medical tourism in Asia, the Lancet Journal, vol 369, issue 9574.
    Herrick, Devon M.(2008), Medical Tourism: Global Competition in Health Care(1st ed.), Texas: National Center for Policy Analysis
    Horowitz, M.D., Rosensweig, J.A., & Jones, C.A.(2007), Medical Tourism: Globalization of the Healthcare Marketplace, Medscape General Medicine, 9(4)
    Kazemi, Z(2008), Study of the effective factors for attracting medical tourism in Iran, Lulea University of Technology, Sweden.
    Mecir, A & Greider, K.(2007), Traveling for Treatment-Soaring U.S. health costs are driving more Americans abroad for medical treatment, American Association of Retired Persons (AARP Bulletin)
    Mischke, S. (2008). Customer expectation in tourism – the example of medical wellness, Ernst Moritz Arndt University of Greifswald, Germany
    Mugomba, C. & Caballero Danell, S. (2007), Medical Tourism and its Entrepreneurial Opportunities- A conceptual framework for entry into the industry, School of Business Economics and Law Goterborg University, Sweden
    Phua, Kai-Lit (2008), Cross-Border Medical Tourism: A Typology and Implications for the Public and Private Medical Care Sectors in the South-East Asian Region, Asean Journal on Hospitality and Tourism, Vol 7, No 2.
    Stolk, Michelle(2009), A Research Study to Investigate the Medical Tourism Industry in South Africa, University of Applied Sciences, Netherlands
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    96932011
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096932011
    数据类型: thesis
    显示于类别:[經營管理碩士學程EMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2475检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈