| Reference: | 中文部份
(1) 王鏑等譯(2000)，整合行銷傳播策略：從企劃、廣告、促銷、通路到媒體整合，台北：遠流。譯自Percy。
(2) 王雅芬(2004)，報業整合行銷傳播的創新：以中國時報系為例，未出版碩士論文，世新大學傳播研究所。
(3) 方世榮譯(2003)，行銷管理學，第11版，台北：台灣東華。譯自Pillip Kotler(2002)。
(4) 李奇樺(2003)，休閒農業形象整合行銷傳播之研究：以宜蘭縣休閒農業為例，未出版碩士論文，世新大學觀光學系。
(5) 邱皓政(2003)，結構方程式模式：LISREL的理論技術與應用，初版，台北：雙葉。
(6) 邱怡佳(1998)，整合行銷傳播實施之初探性研究：以國內信用卡產品為例，未出版碩士論文，輔仁大學管理學研究所。
(7) 吳怡國等譯(2004)，整合行銷傳播：21世紀企業決勝關鍵，初版，台北：麥格羅希爾。譯自Schultz, Don E.(1992)
(8) 周文賢(2002)，多變量統計分析：SAS/STAT使用方法，初版，台北：智勝。
(9) 周俊仲(2004)，整合行銷傳播建構品牌權益之研究：以諾基亞為例，未出版碩士論文，玄奘大學資訊傳播研究所。
(10) 陳貞伶(2004)，整合行銷傳播對汽車品牌形象影響之研究，未出版碩士論文，朝陽科技大學企業管理研究所。
(11) 許安琪(2001)，整合行銷傳播引論：全球化與在地化行銷大趨勢，初版，台北：學富。
(12) 黃芳銘(2004)，社會科學統計方法學：結構方程模式，初版，台北：五南。
(13) 黃俊英(2005)，行銷研究：管理與技術，第7版，台北：華泰。
(14) 楊佳蓉(2000)，整合行銷傳播在推廣策略上之應用：以行動預付卡為例，未出版碩士論文，政治大學廣告學研究所。
(15) 戴至中等譯(2004)，IMC整合行銷傳播 : 創造行銷價值、評估投資報酬的5大關鍵步驟，初版，台北：麥格羅希爾。譯自Schultz, Don E.。
(16) 戴國良(2005)，整合行銷傳播：全方位理論架構與本土實務個案，初版，台北：五南。
英文部份
(1) Christopher, H., Philip, K. (1998), “IMC; a consumer psychological perspective”, Marketing Intelligence and Planning, Vol.16, p229.
(2) Duncan, T. and Caywood, C. (1996), “The Concept, Process, and Evolution of Integrated Marketing Communication, in Integrated Communication: Synergy of Persuasive Voices, “Mahwah N. J.: Lawrence Erlbaum Associates.
(3) Dan Padgett; Douglas Allen, “Communicating experiences: A narrative approach to creating service brand image”, Journal of Advertising, winter 1997, Vol.26, No.4, pp49-63.
(4) Don E. Schultz (1997), “Organize IMC programs from outside-in”, Marketing News, Oct 27, 1997, Vol.31, No.22, pp6.
(5) Don E. Schultz (1998), “Branding the basis of marketing integration”, Marketing News, Nov 23, 1998, Vol.32, No.24, pp8.
(6) Don E. Schultz (1998), “Invest in Integration”, Industry Week, May 18, 1998, Vol.247, No.10, pp20.
(7) Duncan, T. and Moriarty, S. (1998), “A Communication-Based Marketing Model for Managing Relationships”, Journal of Marketing, Vol.62, pp.1-13.
(8) Eagle, L. and Kitchen, J. (2000), “Integrated Marketing Studies Statistical
Analysis Advertising Brands Corporate culture”, European Journal of Marketing, Vol.34, No.5, pp.66-83.
(9) Graeff, Timothy R. (1997), “Consumption situations and the effects of brand
image on consumers’ brand evaluations”, Psychology & Marketing, Vol.14,
pp49-71.
(10) Hutton, J. G. (1996), “Integrated Marketing Communication and the evolution of Marketing Thought”, Journal of Business Research, Vol.37, pp155-162.
(11) James C. Anderson and David W. Gerbing (1988), “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach”, Psychological Bulletin, Vol.103, No.3, pp411-423.
(12) James B Faircloth, Louis M Cappella, and Bruce L Alford (2001), “The effect of brand attitude and brand image of brand equity”, Journal of Marketing Theory and Practice, Vol.9, pp61-76.
(13) Jerry Kliatchko (2005), “Towards a new definition of Integrated Marketing Communications (IMC)”, International Journal of Advertising, Vol.24, No.1, pp7-34.
(14) Lynne, E., Philip J. and Kitchen (2000), “IMC, brand communication, and
corporate culture/advertising agency coordination and cohesion”, Europe
Journal of Marketing, Vol.34, p667.
(15) Moriarty, Sandra E (1994), “PR and IMC: the benefits of Integration”, Public Relations Quarterly, fall 1994, Vol.39, No.3, pp38-45
(16) Margaret Reid (1997), “Impact analysis: The experience of IMC”, Training and Management Development Methods, Vol.11, pp309-330.
(17) Philip J Kitchen (2005), “NEW PARADIGM - IMC - UNDER FIRE”, Competitiveness Review, Vol.15, No.1, pp72-81
(18) Stephen J Grove; Les Carlson; Michael J Dorsch (2002), “Addressing services’ intangibility through integrated marketing communication: an exploratory study”, the Journal of Service Marketing, 2002, Vol.16, No.5, pp393-412.
(19) Thomas, L. (1997), “Integrated Marketing Communication and the Evolution
of Marketing Thought”, Journal of Business Research, Vol.37, pp.155-162.
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