政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153087

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153087

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/153087

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/153087

Title:	探索韓國汽車巨頭在美國的成功:現代汽車集團的案例研究 Exploring the Korean Motor Giant's Success in the USA: A Case Study of the Hyundai Motor Group
Authors:	李宣優 Lee, Sun Woo
Contributors:	傅浚映 Fu, Jyun-Ying 李宣優 Lee, Sun Woo
Keywords:	汽車產業現代汽車美國市場本地化策略管理 Automobile Industry Hyundai Motor U.S. Market Localization Strategic Management
Date:	2024
Issue Date:	2024-09-04 13:47:27 (UTC+8)
Abstract:	This thesis delves into the dynamic and evolving landscape of the global automobile industry, focusing on Hyundai Motor Group's (HMG) operations and strategies in the American market. It starts with an overview of the global automobile industry's history and recent market trends; the paper transitions into an introduction to HMG, highlighting its history and the range of motor brands under its umbrella. The analysis section comprehensively examines the American automobile market, emphasizing its critical importance to global automakers. It presents an overview of HMG's presence and performance in the U.S., current market situations and trends, and the main competitors. The core of the thesis identifies the key factors contributing to HMG's success in the U.S. market. These include the company's main strengths, such as superior quality management, a diverse product portfolio, and cost performance. Then, the paper further explores HMG's strategic approaches in the U.S. through the American localization strategy, including local production, product development, and marketing, as well as effective talent management to implement it. Despite its strengths and strategy, the thesis also addresses significant challenges HMG faces, such as improving brand perception. In conclusion, the paper discusses whether HMG can maintain its competitiveness and emerge as a market leader in the next generation of the automotive industry. Overall, the thesis provides insights into HMG's potential to shape the future of global automotive markets through a detailed overview, analysis, and strategic evaluation.
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Consumer Reports. https://www.consumerreports.org/cars/cars-driving/which-car-brands-make-the-best-vehicles-a6159221985/ - Blount, L. (2023, April 17). Without risk there can be no innovation. Forbes. https://www.forbes.com/sites/onmarketing/2023/04/17/without-risk-there-can-be-no-innovation/ - Board of Directors \| General Information \| Kia Global Brand Site. (n.d.). Kia. https://worldwide.kia.com/int/company/ir/info/board-of-directors - Capparella, J. (2024, January 5). The 25 Bestselling Cars, Trucks, and SUVs of 2023. Car And Driver. https://www.caranddriver.com/news/g43553191/bestselling-cars-2023/?utm_source=google&utm_medium=cpc&utm_campaign=dda_ga_cd_md_bm_prog_org_us_g43553191&gad_source=1&gclid=CjwKCAjw4f6zBhBVEiwATEHFVjK6-3GtTJNkZ0fBBXbFldInUXkVm6rnpiX0-3O8jIRguaFsSnXPrhoCVH0QAvD_BwE - Chowdhury, S. T. (2023, July 8). Challenges for hybrid and electric cars in Bangladesh. 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(2023, October 4). 2023 US Auto sales Figures – by brand (Brand rankings) \| GCBC. https://www.goodcarbadcar.net/2023-us-vehicle-sales-figures-by-brand/ - Hannah Ritchie (2024) - “Tracking global data on electric vehicles” Published online at OurWorldInData.org. Retrieved from: https://ourworldindata.org/electric-car-sales [Online Resource] - Higgins, M., & Dumcius, G. (Eds.). (2005, March 7). Hyundai Sonata is most reliable in consumer reports ’04 ranking. WSJ. https://www.wsj.com/articles/SB111015577341571767 - Hyundai America Technical Center, Inc. (2024, April 23). About - Hyundai America Technical Center, Inc. Hyundai America Technical Center, Inc. - Automotive. https://www.hatci.com/about/ - Hyundai Motor America reports April 2024 sales - Hyundai Newsroom. (n.d.). https://www.hyundainews.com/en-us/releases/4134 - Hyundai Motor America. (2024, February 14). Hyundai Conquers the Big Game with Multi-Brand Instagram Takeover. PR Newswire. https://www.prnewswire.com/news-releases/hyundai-conquers-the-big-game-with-multi-brand-instagram-takeover-302062238.html - Hyundai Motor announces overseas business reorganization. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-motor-announces-overseas-business-reorganization.html - Hyundai Motor Company expands President and COO José Muñoz responsibilities. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-expands-president-and-coo-jose-munoz-responsibilities.html - Hyundai Motor Manufacturing Alabama Builds its 5 Millionth Vehicle. (n.d.). HYUNDAI MOTORS. https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-manufacturing-alabama-builds-its-5-millionth-vehicle-0000000487 - Hyundai Motor to top global car sales by 2030: Infineon - (Pulse). (n.d.). Pulse. https://pulse.mk.co.kr/news/english/10929226 - Hyundai Motor Unveils Design of All-Electric IONIQ 6, Electrified Streamliner with Mindful Interior Design. (n.d.). HYUNDAI MOTORS. https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-unveils-design-of-all-electric-ioniq-6%252C-electrified-streamliner-with-mindful-interior-design-0000000080 - Hyundai Motor and legendary designer Giorgetto Giugiaro collaborate to rebuild original 1974 Pony Coupe concept. (n.d.). https://www.hyundai.news/eu/articles/press-releases/hyundai-and-giorgetto-giugiaro-collaborate-to-rebuild-original-1974-pony-coupe-concept.html - Hyundai Motor Group breaks ground on Metaplant America Dedicated EV and battery Plant. (n.d.). https://www.hyundai.news/eu/articles/press-releases/metaplant-america-dedicated-ev-and-battery-plant.html - Jensen, C. (2015, June 18). Kia and Hyundai Show Improvement in J.D. Power Quality Study. The New York Times. https://www.nytimes.com/2015/06/19/business/international/kia-and-hyundai-show-improvement-in-jd-power-quality-study.html - Jo, H. J. (2010, June). The Hyundai Way: The evolution of a production model. Global Asia. https://www.globalasia.org/v5no2/feature/the-hyundai-way-the-evolution-of-a-production-model_hyung-je-jo - Kan, H.W. (2023, December 27). Hyundai, Kia hybrid sales hit record high - The Korea Herald. The Korea Herald. https://www.koreaherald.com/view.php?ud=20231227000572 - Kim, C., Jeong, J. H., & Jo, H. J. (2021). Detecting dynamic changes in Hyundai Motor’s parts supply system as an industry latecomer: The quasi-vertical integration of internal and external networks. Journal of Asian Sociology, 50(1), 55-89. https://doi.org/10.21588/dns.2021.50.1.004 - Kurczewski, N. (2023, May 17). Why Hyundai and Kia have everyone else playing catch-up \| AP News. AP News. https://apnews.com/article/suv-electric-vehicle-hyundai-kia-fb1290665d35c12c72fae54f386fd28f - Lee, M. H. (Ed.). (2024, May 13). Hyundai Motor beats Volkswagen in quarterly profit for 1st time. The Korea Times. https://www.koreatimes.co.kr/www/tech/2024/06/129_374452.html - Levin, D. (2015, June 30). How Korean car makers beat out the Japanese. Fortune. https://fortune.com/2015/06/29/korean-japanese-cars-quality/ - LORIO, J. (Ed.). (2017, December 26). How Korea Became a Global Carmaking Giant in Just 30 Years. Car And Driver. Retrieved June 24, 2024, from https://www.caranddriver.com/news/a14499452/how-korea-became-a-global-carm - Rhee, M., Kim, J.-G., & Barnett, W. P. (2022). Hyundai Motor Group: Fast Follower to Game Changer (Case No. SM364). Stanford Graduate School of Business. Retrieved from Stanford Graduate School of Business website: https://www.gsb.stanford.edu/faculty-research/case-studies/hyundai-motor-group-fast-follower-game-changer - Teece, D. J. (2022, November 21). The transformation of Hyundai Motor Company to a “Big Three” (American) automobile company. California Management Review. https://cmr.berkeley.edu/2022/11/the-transformation-of-hyundai-motor-company-to-a-big-three-american-automobile-company/ - Wayland, M. (2024, April 5). Hyundai’s Genesis brand is a dark horse in U.S. luxury vehicle market. CNBC. https://www.cnbc.com/2024/04/05/hyundais-genesis-brand-is-a-dark-horse-in-us-luxury-vehicle-market.html
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 110933043
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110933043
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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