政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152882

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Title:	國際災難新聞中的道德框架對利社會行為影響之研究：以台灣閱聽眾觀看利比亞洪水網路新聞為例 The impacts of perceived morality frames on prosocial behavior in international disaster news: A case study of Taiwanese audiences consuming news about the Libya Floods
Authors:	鄭惠文 Cheng, Hui-Wen
Contributors:	韓義興 Han, Yi-Hsing 鄭惠文 Cheng, Hui-Wen
Keywords:	框架效果道德基礎同理心認知同理心情感同理心利社會行為意圖 Framing Moral foundation Empathy Cognitive empathy Affective empathy Prosocial behavior intention
Date:	2024
Issue Date:	2024-08-05 14:36:34 (UTC+8)
Abstract:	關心災難新聞中的受害者是人之常情，即使事件發生在遙遠的地區，閱聽眾也能感知並做出行動回應。透過不同的框架呈現的災難新聞能引發閱聽眾的同理心並促進利社會行為 (Hornstein et al., 1975; Beyerlein & Sikkink, 2008)。在 Graham et al. (2009) 所提出的五種道德基礎中，閱聽眾對傷害/關懷和公平/互惠這兩種道德框架較為敏感。不過這些框架對閱聽眾的影響仍不明確。因此，本研究旨在探討道德框架如何影響閱聽眾的同理心和利社會行為。本研究採用單因素組間實驗設計（道德框架：傷害/關懷; 公平/互惠），以2023年利比亞洪患為背景，針對台灣閱聽眾進行研究。研究共招募460名有效參與者，隨機分配到兩組道德框架中，其中240人為傷害/關懷框架，220人為公平/互惠框架。研究結果顯示，兩種類型的感知道德均與利社會行為意圖正相關，但傷害/關懷框架比公平/互惠框架更能引發強烈的利社會行為意圖。此外，同理心在感知道德與利社會行為意圖之間起中介作用，其中認知同理心比情感同理心具有更強的中介效果。本研究對框架理論的應用及未來研究方向提出了建議。 Disaster news can elicit audience empathy and prompt prosocial behavior in responding to distant events by applying different frames (Hornstein et al., 1975; Beyerlein & Sikkink, 2008). Among the five moral foundations proposed by Graham et al. (2009), audiences are particularly sensitive to the harm/care and fairness/reciprocity frame (Huang et al., 2022; Xu et al., 2020). However, it remains unclear about their framing effect. This study aims to explore how morality frames affect audience empathy and prosocial behavior. This study applied a single factor between-subjects experimental design (morality frame: harm/care vs. fairness/reciprocity) in the context of Libya floods in 2023, focusing on Taiwanese (Alkhshali et al., 2023; Fleming, 2023). A total of 460 eligible participants were recruited online and randomly assigned to one of the conditions, resulting in 240 participants in the harm/care condition and 220 in the fairness/reciprocity condition. The findings suggest that both types of perceived morality are positively related to prosocial behavior intention, with the perceived harm/care foundation eliciting stronger prosocial behavior intention than the perceived fairness/reciprocity foundation. Additionally, empathy mediates the relationship between perceived morality and prosocial behavior intention, with cognitive empathy emerging as a stronger mediator than affective empathy. Implications for framing theory and suggestions for future studies are presented.
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Description:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 109461003
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