English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113822/144841 (79%)
Visitors : 51849711      Online Users : 441
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152533


    Title: 磁磚製造業外移越南之經營策略與挑戰 - 以T公司為個案研究
    Business Strategies and Challenges of a Tile Manufacturer Relocated in Vietnam - A Case Study of Company T
    Authors: 陳若元
    Chen, Jo-Yuan
    Contributors: 鄭至甫
    Jeng, Jyh-Fu
    陳若元
    Chen, Jo-Yuan
    Keywords: 越南
    磁磚產業
    新冠疫情
    中美貿易戰
    地緣政治
    通貨膨脹
    競爭力分析
    產品差異化
    Vietnam
    Tile Industry
    COVID-19 Epidemic
    China-United States Trade War
    Geopolitics
    Inflation
    Competitiveness Analysis
    Product Differentiation
    Date: 2024
    Issue Date: 2024-08-05 12:37:56 (UTC+8)
    Abstract: 本論文首先探討台灣磁磚產業的興衰歷程以及磁磚業外移至越南的背景因素，並深入剖析近幾年全球所面臨的新冠肺炎疫情、美中貿易衝突、俄烏戰爭及通貨膨脹等重大政經事件對產業之影響。確立了研究背景與目標後，蒐集相關產業資料與文獻，並運用PEST分析和波特五力模型，評估越南的宏觀經營環境以及國際磁磚產業的現況。接著，本論文以一家在越南營運多年的磁磚企業T公司為個案，透過訪談取得第一手資料，並加以整理彙總。運用SWOT分析，研究T公司的內部優勢、劣勢，以及外部環境的機會與威脅。在此基礎上，從公司資源的角度，分析T公司的競爭力，並根據研究結果，為T公司提出營運策略建議，強化其競爭優勢、善用科技，以因應瞬息萬變的外部環境，藉此作為目前陶瓷製造相關企業在考慮外移越南營運時的參考方向。
    This paper first discusses the rise and fall of Taiwanese ceramic tile industry and the background factors of the migration of the ceramic tile industry to Vietnam. It also conducts an in-depth analysis of the major issues that the world has faced in recent years, such as the COVID-19 epidemic, the US-China trade war, the Russia-Ukraine war, and inflation. The impact of political and economic events on industry. After establishing the research background and goals, we collected relevant industry data and literature, and used PEST analysis and Porter's five forces model to evaluate Vietnam's macro business environment and the current status of the international ceramic tile industry. Then, this paper takes Company T, a ceramic tile company that has been operating in Vietnam for many years, as a case study, obtains first-hand information through interviews, and organizes and summarizes it. Use SWOT analysis to clarify Company T's internal strengths and weaknesses, as well as opportunities and threats in the external environment. On this basis, the competitiveness of Company T is analyzed from the perspective of company resources, and based on the research results, operational strategy recommendations are proposed for Company T to strengthen its competitive advantages and make good use of technology to cope with the rapidly changing external environment. Currently, ceramic manufacturing-related companies are considering moving their operations to Vietnam.
    Reference: 1. Aguilar, Francis J. (1967). Scanning the business environment. Macmillan.
    2. Porter, Michael E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.
    3. TrendEconomy. (2024, January 28). Vietnam | Imports and Exports | World | Ceramic Products | Value (US$) and Value Growth, YoY (%) | 2011 - 2022. Retrieved April 22, 2024, from https://trendeconomy.com/data/h2/Vietnam/69
    4. Weihrich, H. (1982). The TOWS Matrix: A Tool for Situational Analysis. Long Range Planning. 54–66.
    5. Lawrence, P., & Nohria, N. (2002). Driven: How Human Nature Shapes Our Choices. Jossey-Bass.
    6. Jaganmohan, M. (2024, April 19). Vietnam’s Ceramic Tile Production Volume 2016-2022. Retrieved April 30, 2024, from https://www.statista.com/statistics/1274675/ceramic-tile-production-volume-in-vietnam/
    7. Jaganmohan, M. (2024, April 19). Leading Ceramic Tile Manufacturing Countries Worldwide in 2022. Retrieved April 22, 2024, from https://www.statista.com/statistics/939329/global-leading-ceramic-tile-manufacturing-countries/
    8. Jaganmohan, M. (2024, April 19). Leading Ceramic Tile Consuming Countries Worldwide in 2022. Retrieved April 22, 2024, from https://www.statista.com/statistics/939338/global-leading-ceramic-tile-consuming-countries
    9. Baraldi, L. (2023). World Production and Consumption of Ceramic Tiles. Ceramic World Review, (ISSN 1121-0796), 58–72.
    10. Baraldi, L. (2023). The World’s Top Ceramic Tile Manufacturers. Ceramic World Review, (ISSN 1121-0796), 74–78.
    11. Whitmire, A. (2024). 2023 U.S. Ceramic Tile Market Update. Ceramic World Review, (ISSN 1121-0796), 40–46.
    12. Vietdata. (2023, December 28). VICOSTONE Leads in Revenue and Profit after Tax in the Vietnamese Ceramic Tile Industry. Retrieved May 2, 2024, from https://www.vietdata.vn/post/vicostone-leads-in-revenue-and-profit-after-tax-in-the-vietnamese-ceramic-tile-industry
    13. Tri thuc xanh. (2022, April 23). Tổng Hợp Các FTA Của Việt Nam Hiện Nay (越南現行自由貿易協定摘要). Retrieved from May 3, 2024, https://trithucxanh.vn/post/tong-hop-cac-fta-cua-viet-nam-hien-nay
    14. Mordor intelligence. (2023). Vietnam Ceramic Tiles Market Size. Retrieved May 3, 2024, from https://www.mordorintelligence.com/industry-reports/vietnam-ceramic-tiles-market/market-size
    15. NAHB (National Association of Home Builders). (2024, April 25). U.S. Tile Makers Seek Duties Up to 800% on Indian Ceramic Tile Imports. Retrieved May 5, 2024, from https://www.nahb.org/blog/2024/04/tile-tariff
    16. The World Bank. (2024). GDP, PPP (Current International $) - Viet Nam. Retrieved May 6, 2024, from https://data.worldbank.org/indicator/NY.GDP.MKTP.PP.CD?locations=VN
    17. Population Pyramid. (2024). Population Pyramid - VietNam. Retrieved May 6, 2024, from https://www.populationpyramid.net/viet-nam/2023/
    18. Viglacera Corp. (2023). Viglacera - JSC 2022 Annual Report.
    19. HomeMarket. (2020年5月4日). 危中有機，疫情下「海鷗住工」轉型布局的思考. 2024年4月5日，取自https://read01.com/zh-tw/QAR7x0P.html
    20. 廚衛資訊. (2020, February 2). 加速東盟市場佈局，海鷗住工擬收購越南上市瓷磚公司. 2024年4月5日，取自 https://mp.weixin.qq.com/s/7ySJwstyu1cNzS1pCFMaGw
    21. 泛亞通. (2023年12月). 中越瓷磚貿易分析. 2024年4月7日，取自 https://mp.weixin.qq.com/s/shuAe697sRn12CTtIBmIhg
    22. Skygroup vietnam. (2023年10月26日). 越南參加的自由貿易協定（FTA）清單. 2024年4月7日，取自https://mp.weixin.qq.com/s/5fpfIo8IQOEN9jw37zHGvg
    23. 陳正仁. (2008年). 磁磚產業在越南競爭力研究-以A公司為例.
    24. 稲盛和夫. (2017). 稲盛和夫の実践アメーバ経営: 全社員が自ら採算をつくる. 日經BP行銷（日本經濟新聞出版）
    25. 陳維玉(譯). (2024). 稻盛和夫　實踐阿米巴經營（暢銷紀念版）：全員參與經營，單位獨立核算，養成高收益組織的關鍵策略 (原作者:稻盛和夫). 天下雜誌.(原著出版年：2017)
    26. 施振榮. (2004年). 再造宏碁：開創、成長與挑戰（全新增訂版）.天下文化.
    27. 中央社. (2024年2月28日). 越南房市低迷卻難跌！政府逆風降息救經濟. 2024年5月16日，取自 https://www.gvm.com.tw/article/110568
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    111932059
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111932059
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

    Files in This Item:

    File SizeFormat
    205901.pdf2467KbAdobe PDF0View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback