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| Title: | 資料處理服務業的競爭力分析： S公司之個案研究
Competitive Analysis of the Data Processing Service Industry: A Case Study of Company S |
| Authors: | 謝富勇
Hsieh, Fu-Yung |
| Contributors: | 陳嬿如
Chen, Yenn-Ru
謝富勇
Hsieh, Fu-Yung |
| Keywords: | 資料處理
帳單
信用卡
Data Processing
Billing
Credit card |
| Date: | 2024 |
| Issue Date: | 2024-08-05 12:36:57 (UTC+8) |
| Abstract: | 隨著科技進步與專業分工的普及及數據處理需求的增加，對於高效率及安全的資料處理要求也越來越高。許多業者選擇將非核心業務委外，以專注於其核心競爭力，從而促進資料處理服務業的發展。本研究透過質性研究的五力分析、SWOT分析及策略行銷4C架構分析深入探討台灣資料處理服務業的發展及其市場變化的競爭力，並研究一家資料處理公司價值導入的過程，從而梳理出專業的資料處理服務公司的必要衡量指標及每個資料處理流程環節的管控要素。本研究不僅描繪了一家資料處理公司在帳單行業領導者的全貌，也對台灣資料處理服務業的發展提供了豐富的洞見和建議。
With the advancement of technology, the proliferation of specialized tasks, and the growing demand for data processing, the need for efficient and secure data handling has increased. Many businesses outsource non-core activities to focus on their core competencies, fostering the growth of the data processing service industry. This study employs qualitative research methods, including Five Forces analysis, SWOT analysis, and the strategic marketing 4C framework, to explore the development and market dynamics of Taiwan's data processing service industry. It examines the process of value integration in a data processing company, identifying key performance indicators and control elements for each data processing stage. The research provides insights and recommendations for the industry's development, showcasing a leading billing company and offering a comprehensive view of Taiwan's data processing service sector. |
| Reference: | 一、 中文文獻：
1. 麥克·波特. (2019). 競爭策略. 天下文化出版股份有限公司.
2. 麥克·波特. (2010). 競爭優勢. 天下文化出版股份有限公司.
3. 邱志聖著（2020），策略行銷分析：架構與實務應用，元照出版有限公司。
二、 網路參考文獻:
1. 第一台通用型電子計算機——專利糾葛、優劣並存的 ENIAC │《電腦簡史》數位時代（十）https://pansci.asia/archives/193801
2. 3位深度學習先鋒科學家獲頒2018年圖靈獎https://www.ithome.com.tw/news/129650
3. 一文帶你了解數據完整性（Data Integrity）！ | Thermo Fisher Scientific - TW https://www.thermofisher.com/tw/zt/home/new-ideas/chromatography-and-mass-spectrometry-line-blog/data-integrity.html
4. iT 邦幫忙::一起幫忙解決難題，拯救 IT 人的一天 (ithome.com.tw) https://ithelp.ithome.com.tw/m/articles/10323459
5. What Is Data Quality? | IBM https://www.ibm.com/topics/data-quality#:~:text=the%20next%20step-,What%20is%20data%20quality%3F,governance%20initiatives%20within%20an%20organization
6. 打通大資料處理的4種新觀念 | iThome https://www.ithome.com.tw/tech/82615
7. 什麼是資料整合？ | Google Cloud https://cloud.google.com/learn/what-is-data-integration?hl=zh-tw
8. 什麼是資料安全性？ | Microsoft 安全性https://www.microsoft.com/zh-tw/security/business/security-101/what-is-data-security
9. 顧客滿意度 - MBA智库百科 (mbalib.com) https://wiki.mbalib.com/zh-tw/%E9%A1%BE%E5%AE%A2%E6%BB%A1%E6%84%8F%E5%BA%A6
三、 英文文獻：
1. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.
2. Burks, Arthur, Electronic Computing Circuits of the ENIAC, Proceedings of the I.R.E., 1947, 35 (8): 756–767, doi:10.1109/jrproc.1947.234265
3. Burks, Arthur; Burks, Alice R., The ENIAC: The First General-Purpose Electronic Computer, Annals of the History of Computing, 1981, 3 (4): 310–389, doi:10.1109/mahc.1981.10043
4. L. Moody, S. McMillan(2002). Maintaining Data Integrity in Randomized Clinical Trials, Controlled Clinical Trials, 23(3), 279-292
5. Gilbert Sam(2022). Collecting Digital Data with the Assurance of Integrity, International Journal of Information Management, 66, 102417
6. Abdallat, M. M. (2007). The relationship between customer satisfaction and customer loyalty in the banking sector in Syria. Journal of Applied Business Research, 8(2), 507-520
7. Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of Marketing, 68(4), 121-139
8. Chandrashekaran, M., Rotte, K., Tax, S. S., & Grewal, R. (2007). Satisfaction strength and customer loyalty. Journal of Marketing Research, 44(1), 153-163 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
111932034 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111932034 |
| Data Type: | thesis |
| Appears in Collections: | [Executive Master of Business Administration] Theses
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| 203401.pdf | | 3595Kb | Adobe PDF | 0 | View/Open |
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