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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/152121

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152121

Title:	高端消費性醫療細胞治療市場行銷之分析：以M 集團再生醫學為例 Marketing strategy of MJHM Holdings SDN BHD as case study
Authors:	陳虹嫻 CHEN, HUNG-HSIEN
Contributors:	巫立宇陳虹嫻 CHEN, HUNG-HSIEN
Keywords:	高端消費醫療健康管理抗老策略行銷 4C 商業模式圖
Date:	2024
Issue Date:	2024-07-01 13:05:57 (UTC+8)
Reference:	參考文獻 1.巫立宇．邱志聖(2021)，銷售與顧客關係管理第二版，新陸書局股份有限公司 2.邱志聖 (2020)，策略行銷分析-架構與實務應用第五版，元照出版有限公司 3.數位時代，台灣電子五哥都跨足生醫，一張圖看懂布局！楊泮池：產值有機會破兆https://www.bnext.com.tw/article/61983/biotech-taiwan-future 4.Precedence Research https:// www.precedenceresearch.com/regenerative-medicine-market 5.衛福部網站: https://www.mohw.gov.tw/cp-16-43698-1.html) 6.MJHM https://mjhealthscreening.com/ 7. https://isct.informz.ca/informzdataservice/onlineversion/ind/bWFpbGluZ2luc3RhbmNlaWQ9MTQ3NzgwOSZzdWJzY3JpYmVyaWQ9OTI3MjUzOTMx 8.https://www.cytopeutics.com/ 9.https://kpmg.com/tw/zh/home/insights/2024/01/tw-kpmg-regenerative-medicine-outlook.html
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 111932180
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111932180
Data Type:	thesis
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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