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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/152121


    Title: 高端消費性醫療細胞治療市場行銷之分析:以M 集團再生醫學為例
    Marketing strategy of MJHM Holdings SDN BHD as case study
    Authors: 陳虹嫻
    CHEN, HUNG-HSIEN
    Contributors: 巫立宇
    陳虹嫻
    CHEN, HUNG-HSIEN
    Keywords: 高端消費醫療
    健康管理
    抗老
    策略行銷 4C
    商業模式圖
    Date: 2024
    Issue Date: 2024-07-01 13:05:57 (UTC+8)
    Reference: 參考文獻

    1.巫立宇.邱志聖(2021),銷售與顧客關係管理 第二版,新陸書局股份有限公司
    2.邱志聖 (2020),策略行銷分析-架構與實務應用 第五版,元照出版有限公司
    3.數位時代,台灣電子五哥都跨足生醫,一張圖看懂布局!楊泮池:產值有機會破兆https://www.bnext.com.tw/article/61983/biotech-taiwan-future
    4.Precedence Research https:// www.precedenceresearch.com/regenerative-medicine-market
    5.衛福部網站: https://www.mohw.gov.tw/cp-16-43698-1.html)
    6.MJHM https://mjhealthscreening.com/
    7. https://isct.informz.ca/informzdataservice/onlineversion/ind/bWFpbGluZ2luc3RhbmNlaWQ9MTQ3NzgwOSZzdWJzY3JpYmVyaWQ9OTI3MjUzOTMx
    8.https://www.cytopeutics.com/
    9.https://kpmg.com/tw/zh/home/insights/2024/01/tw-kpmg-regenerative-medicine-outlook.html
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    111932180
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111932180
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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