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| Title: | Logua: 瓜地馬拉中小企業物流解決方案
Logua: Logistics Solutions for MSMEs in Guatemala |
| Authors: | 康瑞穎
Recinos, Adriana Lucía Castañeda |
| Contributors: | 吳文傑
Jack Wu
康瑞穎
Adriana Lucía Castañeda Recinos |
| Keywords: | 瓜地馬拉
物流
中小企業
整合解決方案
經濟成長
Guatemala
logistics
MSMEs
integrated solutions
economic growth |
| Date: | 2024 |
| Issue Date: | 2024-07-01 12:16:05 (UTC+8) |
| Abstract: | 本論文提出了一個發展物流公司的商業計劃，旨在通過高效且整合的物流解決方案來賦能中小企業，推動瓜地馬拉社區的經濟增長。在拉丁美洲，中小企業是主要的就業來源，也是產品和服務的重要供應商。然而，其對國內生產總值（GDP）的貢獻相對較低，這表明其生產率存在不足。通過提供綜合物流解決方案，企業可以優化其運營，更有效地分配資源，專注於其核心業務，並提升整體生產力。Logua的綜合方法不僅有利於個別企業，還有助於社區的廣泛經濟發展。
Logua打算為中小企業提供可靠且高效的物流和後勤解決方案，通過提供綜合服務和長期價值創造來促進經濟增長，為社區帶來長遠利益。其目標是針對瓜地馬拉大都市和中部地區從事貿易和製造活動的微型、小型和中型企業（MSMEs），包括零售商、批發商和製造商在價值鏈各階段的活動。
This thesis presents a business plan to develop a logistics company that aims to empower MSMEs through efficient and integrated logistics solutions, driving growth in communities located in Guatemala. In Latin America, MSMEs are a primary source of employment and a key supplier of products and services. However, its contribution to the GDP is relatively low, which indicates the deficiencies in its productivity rate. By providing integrated logistics solutions businesses can optimize their operations, allocate resources more efficiently focused on their core business, and enhance overall productivity. Logua's comprehensive approach benefits not only individual enterprises but also contributes to the broader economic development of the community.
Logua intends to provide MSMEs with reliable and efficient logistic and back-office solutions, fostering economic growth through offering comprehensive services and long-term value creation for the community. Targeting Micro, Small, and Medium-sized enterprises (MSMEs) in Guatemala's metropolitan and central regions, engaged in trade and manufacturing activities across various stages in the value chain, including retailers, wholesalers, and manufacturers. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
111933039 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111933039 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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