政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151980

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151980

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/151980

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/151980

Title:	Logua: 瓜地馬拉中小企業物流解決方案 Logua: Logistics Solutions for MSMEs in Guatemala
Authors:	康瑞穎 Recinos, Adriana Lucía Castañeda
Contributors:	吳文傑 Jack Wu 康瑞穎 Adriana Lucía Castañeda Recinos
Keywords:	瓜地馬拉物流中小企業整合解決方案經濟成長 Guatemala logistics MSMEs integrated solutions economic growth
Date:	2024
Issue Date:	2024-07-01 12:16:05 (UTC+8)
Abstract:	本論文提出了一個發展物流公司的商業計劃，旨在通過高效且整合的物流解決方案來賦能中小企業，推動瓜地馬拉社區的經濟增長。在拉丁美洲，中小企業是主要的就業來源，也是產品和服務的重要供應商。然而，其對國內生產總值（GDP）的貢獻相對較低，這表明其生產率存在不足。通過提供綜合物流解決方案，企業可以優化其運營，更有效地分配資源，專注於其核心業務，並提升整體生產力。Logua的綜合方法不僅有利於個別企業，還有助於社區的廣泛經濟發展。 Logua打算為中小企業提供可靠且高效的物流和後勤解決方案，通過提供綜合服務和長期價值創造來促進經濟增長，為社區帶來長遠利益。其目標是針對瓜地馬拉大都市和中部地區從事貿易和製造活動的微型、小型和中型企業（MSMEs），包括零售商、批發商和製造商在價值鏈各階段的活動。 This thesis presents a business plan to develop a logistics company that aims to empower MSMEs through efficient and integrated logistics solutions, driving growth in communities located in Guatemala. In Latin America, MSMEs are a primary source of employment and a key supplier of products and services. However, its contribution to the GDP is relatively low, which indicates the deficiencies in its productivity rate. By providing integrated logistics solutions businesses can optimize their operations, allocate resources more efficiently focused on their core business, and enhance overall productivity. Logua's comprehensive approach benefits not only individual enterprises but also contributes to the broader economic development of the community. Logua intends to provide MSMEs with reliable and efficient logistic and back-office solutions, fostering economic growth through offering comprehensive services and long-term value creation for the community. Targeting Micro, Small, and Medium-sized enterprises (MSMEs) in Guatemala's metropolitan and central regions, engaged in trade and manufacturing activities across various stages in the value chain, including retailers, wholesalers, and manufacturers.
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Retrieved from: https://www.cepal.org/es/temas/pymes/acerca-microempresas-pymes United Nations (2020) MIPYMES en América Latina: Un frágil desempeño y nuevos desafíos para las políticas de fomento [MSMEs in Latin America: Fragile performance and new challenges for promotion policies]. Retrieved from: https://repositorio.cepal.org/server/api/core/bitstreams/2c7fec3c-c404-496b-a0da-e6a14b1cee48/content Urias Gamarro (2019) ¿Por qué Guatemala está en desventaja por no tener una ley de competencia y cuáles son los riesgos? [Why is Guatemala at a disadvantage for not having a competition law and what are the risks?]. Retrieved from: https://www.prensalibre.com/economia/por-que-guatemala-esta-en-desventaja-por-no-tener-una-ley-de-competencia-y-cuales-son-los-riesgos/ Francesco Manetto (2024) Bernardo Arevalo and the challenge of tearing down the ‘corrupt pact’ in Guatemala. 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Retrieved from: https://www.worldbank.org/en/country/guatemala/overview Bank of Guatemala (2024) Tipo de cambio. [Exchange rate]. Retrieved from: https://www.banguat.gob.gt/es/page/tipo-de-cambio BBC (2015) ¿Quién gana y quién pierde con el alza del dólar en América Latina? [Who wins and who loses with the rise of the dollar in Latin America?]. Retrieved from: https://www.bbc.com/mundo/noticias/2015/08/150819_economia_america_latina_dolar_alza_egn Americas Market Intelligence (2022) Infographic: How Guatemalans Buy Online. Retrieved from: https://americasmi.com/insights/infographic-how-guatemalans-buy-online/ Cecilia Barría (2023) ¿En qué se parecen Guatemala y Suiza? 3 datos sorprendentes de las economías de Centroamérica. [How are Guatemala and Switzerland alike? 3 surprising facts about Central American economies]. Retrieved from: https://www.bbc.com/mundo/noticias-65567246 Rosa María Bolaños (2023) En un año aumentó el desempleo, especialmente en tres sectores, y en consecuencia subió la informalidad. [In one year, unemployment increased, especially in three sectors, and as a consequence, informality rose]. Retrieved from: https://www.prensalibre.com/economia/en-un-ano-aumento-el-desempleo-especialmente-en-tres-sectores-y-en-consecuencia-subio-la-informalidad/ INE, National Institute of Statistics of Guatemala (2023) Indicators. Retrieved from: https://www.ine.gob.gt/vitales/ INE, National Institute of Statistics Guatemala (2019) XII Censo Nacional de Población y VII de Vivienda. [Twelfth National Population and Seventh Housing Census]. Retrieved from: https://www.ine.gob.gt/sistema/uploads/2021/11/19/202111192139096rGNQ5SfAlepmPGfYTovW9MF6X2turyT.pdf Rosa María Bolaños (2023) En Guatemala surgen oportunidades de empleo, pero falta personal calificado, especialmente en áreas técnicas. 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Retrieved from: https://forzasecurelogistics.com/#electronic-id Forza Cash Logistics (2022) Historia [History]. Retrieved from: https://forzacash.com/historia/ Forza Delivery Express (2024) Quiénes somos [Who we are]. Retrieved from: https://es.scribd.com/document/531399084/FORZA-ENVIOS CAEX, Cargo Expreso (2024) Servicios Cargo Expreso [Services Cargo Expreso]. Retrieved from: https://www.cargoexpreso.com/servicios/ CAEX, Cargo Expreso (2024) ¿Quiénes somos?, Expertos en Logística [Who we are?, Logistics Experts]. Retrieved from: https://www.cargoexpreso.com/quienes-somos/ GUATEX (2024) Infraestructura de bodegas y agencias. [Warehouse and Agency Infrastructure]. Retrieved from: https://guatex.com/infraestructura-de-bodegas-y-agencias/ GUATEX (2024) Nuestros servicios. [Our services]. Retrieved from: https://guatex.com/Servicios/ CROPA Group (2024) Distribución Nacional. [National Distribution]. Retrieved from: https://grupocropa.com/servicio/distribucion/ CROPA Group (2024) Centro de Distribución. [Distribution Center]. Retrieved from: https://grupocropa.com/servicio/centros-de-distribucion/?lang=es CROPA Group (2024) Quiénes Somos, Acerca de Nosotros [Who We Are, About Us]. Retrieved from: https://grupocropa.com/quienes-somos/?lang=es CPS Logistics (2024) Acerca de nosotros. [About Us]. Retrieved from: https://cpslogistics.com/nosotros/ CPS Last Mile (2024) Logística de última milla. [Last-Mile Logistics]. Retrieved from: https://cpslastmile.com/ CEALSA (2024) Sobre nosotros. [About Us]. Retrieved from: https://cealsa.com.gt/nosotros/ CEALSA (2024) 3PL (Third Party Logistics). Retrieved from: https://cealsa.com.gt/service/3pl Encuentra 24 (2024) Locales comerciales en Fraijanes \| Ofibodega en Renta en Carretera a El Salvador. [Commercial Spaces in Fraijanes \| Office-Warehouse for Rent on El Salvador Highway]. Retrieved form: https://www.encuentra24.com/guatemala-es/bienes-raices-alquiler-comercios/ofibodega-en-renta-en-carretera-a-el-salvador/25536324?q=keyword.ofibodegas&list=category&catslug=bienes-raices-alquiler-comercios Ministry of Energy and Mines (2024) Comparación precios promedio actuales con precios promedio por semana, Área metropolitana. [Comparison of Current Average Prices with Average Weekly Prices, Metropolitan Area]. Retrieved from: https://mem.gob.gt/que-hacemos/hidrocarburos/comercializacion-downstream/precios-combustible-nacionales/ Bart De Muynck (2023) The True Role of AI In Logistics. Retrieved from: https://www.forbes.com/sites/forbestechcouncil/2023/08/17/the-true-role-of-ai-in-logistics/?sh=2004ce4751d3
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933039
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111933039
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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