Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/151977
|
| Title: | Fresh Bites：泰國曼谷自動售貨機中的健康食品
Fresh Bites: Healthy Food in Vending Machines in Bangkok, Thailand |
| Authors: | 張培伶
Thongthamasakul, Chalothorn |
| Contributors: | 徐愛恩
Tsui, Stephanie
張培伶
Thongthamasakul, Chalothorn |
| Keywords: | Health-conscious
Heart-Healthy
Diabetic
Vending Machine
Thailand |
| Date: | 2024 |
| Issue Date: | 2024-07-01 12:15:30 (UTC+8) |
| Abstract: | This study explores the introduction of "Fresh Bites," a novel concept that revolutionizes traditional vending machines by offering a range of healthy food options in Bangkok, Thailand. The prevalence of convenience-driven, yet often nutritionally deficient, meals in vending machines poses a significant challenge to public health. Fresh Bites aims to address this issue by providing a diverse selection of wholesome and nutritious food items that cater to the evolving dietary preferences of consumers.
The research delves into the development and implementation of Fresh Bites, examining the sourcing of high-quality, locally sourced ingredients, the integration of innovative vending technologies, and the establishment of strategic partnerships with local food producers. Through survey studies, the study gauges the acceptance and impact of Fresh Bites on consumer behavior, preferences, and overall well-being.
Preliminary findings suggest a positive reception to the introduction of healthy vending options, with consumers expressing a heightened interest in making healthier meal choices. The study also assesses the financial viability of Fresh Bites to ensure profitability. |
| Reference: | Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73. https://www.doi.org/10.5038/2640-6489.6.1.1148
Informa Markets. (2024). Emerging trends in Thailand’s F&B market. Retrieved from https://www.figlobal.com/asia-indonesia/en/visit/news-and-updates/emerging-trends-thailand-food-beverage-market.html
No, B. (2023). Grab reveals changes in user behaviour. Retrieved from https://www.bangkokpost.com/business/general/2709239.
Pearly, N. (2019). ‘Smart Eating’: Reformulation, modernization and personalization identified as key areas for innovation in Thai food industry. Retrieved from https://www.foodnavigator-asia.com/Article/2019/09/24/Smart-Eating-Reformulation-modernization-and-personalization-identified-as-key-areas-for-innovation-in-Thai-food-industry
Siripanumas, C., Suphanchaimat, R., Nittayasoot, N., & Putthasri, W. (2023). Self-awareness of Health Conditions and Service Utilization among People with Diabetes Mellitus, Hypertension, and Chronic Obstructive Pulmonary Disease in Thailand, 2019. Outbreak, Surveillance, Investigation & Response (OSIR) Journal, 16(3), 130–138. https://doi.org/10.59096/osir.v16i3.265405
Statista (2023). Change in eating behavior among consumers Thailand 2020. Retrieved from https://www.statista.com/statistics/1244750/thailand-change-in-eating-habits-among-consumers/
Statista (2023). Food topics that consumers were interested to learn more about in Thailand as of December 2020. Retrieved from https://www.statista.com/statistics/1244762/thailand-food-subjects-of-interests/
Statista (2023). Number of deaths caused by non-communicable diseases Thailand 2018 by type. Retrieved from https://www.statista.com/statistics/1104420/thailand-number-of-deaths-by-non-communicable-diseases-by-type/
Statista (2023). Number of patients with non-communicable diseases Thailand 2021, by type. Retrieved from https://www.statista.com/statistics/1309661/thailand-number-of-patients-with-non-communicable-diseases-by-type/
The Nation Thailand. (2024). What’s cooking in Thailand’s future food industry? Retrieved from https://www.nationthailand.com/thailand/economy/40031330
TTB Analytics (2022). TTB Analytics forecasts that the vending machine business will experience revenue growth of at least 13-15% per year. Retrieved from https://www.ttbbank.com/th/newsroom/detail/vending-machine-business
World Health Organization (2023). Prevention and control of noncommunicable diseases in Thailand. Retrieved from https://www.who.int/thailand/activities/NCDs_Investment_Case_Report |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
111933030 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111933030 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 303001.pdf | | 4837Kb | Adobe PDF | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
