政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151977

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151977

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/151977

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题名:	Fresh Bites：泰國曼谷自動售貨機中的健康食品 Fresh Bites: Healthy Food in Vending Machines in Bangkok, Thailand
作者:	張培伶 Thongthamasakul, Chalothorn
贡献者:	徐愛恩 Tsui, Stephanie 張培伶 Thongthamasakul, Chalothorn
关键词:	Health-conscious Heart-Healthy Diabetic Vending Machine Thailand
日期:	2024
上传时间:	2024-07-01 12:15:30 (UTC+8)
摘要:	This study explores the introduction of "Fresh Bites," a novel concept that revolutionizes traditional vending machines by offering a range of healthy food options in Bangkok, Thailand. The prevalence of convenience-driven, yet often nutritionally deficient, meals in vending machines poses a significant challenge to public health. Fresh Bites aims to address this issue by providing a diverse selection of wholesome and nutritious food items that cater to the evolving dietary preferences of consumers. The research delves into the development and implementation of Fresh Bites, examining the sourcing of high-quality, locally sourced ingredients, the integration of innovative vending technologies, and the establishment of strategic partnerships with local food producers. Through survey studies, the study gauges the acceptance and impact of Fresh Bites on consumer behavior, preferences, and overall well-being. Preliminary findings suggest a positive reception to the introduction of healthy vending options, with consumers expressing a heightened interest in making healthier meal choices. The study also assesses the financial viability of Fresh Bites to ensure profitability.
參考文獻:	Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73. https://www.doi.org/10.5038/2640-6489.6.1.1148 Informa Markets. (2024). Emerging trends in Thailand’s F&B market. Retrieved from https://www.figlobal.com/asia-indonesia/en/visit/news-and-updates/emerging-trends-thailand-food-beverage-market.html No, B. (2023). Grab reveals changes in user behaviour. Retrieved from https://www.bangkokpost.com/business/general/2709239. Pearly, N. (2019). ‘Smart Eating’: Reformulation, modernization and personalization identified as key areas for innovation in Thai food industry. Retrieved from https://www.foodnavigator-asia.com/Article/2019/09/24/Smart-Eating-Reformulation-modernization-and-personalization-identified-as-key-areas-for-innovation-in-Thai-food-industry Siripanumas, C., Suphanchaimat, R., Nittayasoot, N., & Putthasri, W. (2023). Self-awareness of Health Conditions and Service Utilization among People with Diabetes Mellitus, Hypertension, and Chronic Obstructive Pulmonary Disease in Thailand, 2019. Outbreak, Surveillance, Investigation & Response (OSIR) Journal, 16(3), 130–138. https://doi.org/10.59096/osir.v16i3.265405 Statista (2023). Change in eating behavior among consumers Thailand 2020. Retrieved from https://www.statista.com/statistics/1244750/thailand-change-in-eating-habits-among-consumers/ Statista (2023). Food topics that consumers were interested to learn more about in Thailand as of December 2020. Retrieved from https://www.statista.com/statistics/1244762/thailand-food-subjects-of-interests/ Statista (2023). Number of deaths caused by non-communicable diseases Thailand 2018 by type. Retrieved from https://www.statista.com/statistics/1104420/thailand-number-of-deaths-by-non-communicable-diseases-by-type/ Statista (2023). Number of patients with non-communicable diseases Thailand 2021, by type. Retrieved from https://www.statista.com/statistics/1309661/thailand-number-of-patients-with-non-communicable-diseases-by-type/ The Nation Thailand. (2024). What’s cooking in Thailand’s future food industry? Retrieved from https://www.nationthailand.com/thailand/economy/40031330 TTB Analytics (2022). TTB Analytics forecasts that the vending machine business will experience revenue growth of at least 13-15% per year. Retrieved from https://www.ttbbank.com/th/newsroom/detail/vending-machine-business World Health Organization (2023). Prevention and control of noncommunicable diseases in Thailand. Retrieved from https://www.who.int/thailand/activities/NCDs_Investment_Case_Report
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933030
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111933030
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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