政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151976

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151976

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/151976

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/151976

題名:	營養盤送餐:台北健康族群的食品外送服務 Nu Plate: Healthy Food Delivery Service in Taipei, Taiwan
作者:	黃靖凱
貢獻者:	徐愛恩黃靖凱
關鍵詞:	健康服務 Elderly Healthy Office worker Diet Taiwan
日期:	2024
上傳時間:	2024-07-01 12:15:28 (UTC+8)
摘要:	Currently, Taiwanese people are raising awareness of healthy food. Furthermore, Taiwan is currently grappling with the challenge of an aging population, leading to an increase in health issues among older adults. However, healthy food is still not widely available. Addressing this challenge, "Nu Plate" is considering entering the market targeting health-conscious consumers, busy office workers, fitness enthusiasts, and older adults with special dietary needs. This thesis aims to assess the feasibility of launching a food delivery service for health-conscious individuals. It examines the market landscape, including the target demographics and potential customers. Furthermore, the financial elements of starting such a service are examined, including initial investments, operating expenses, and pricing strategies. The study indicates a rising demand for the elderly food market, which remains unsaturated. Nonetheless, the company must thoroughly evaluate initial investment, operational costs, and pricing strategy to achieve profitability.
參考文獻:	Reference Bloom, D. E., Canning, D., & Lubet, A. (2015). Global Population Aging: Facts, Challenges, Solutions & Perspectives. Daedalus, 144(2), 80–92. http://www.jstor.org/stable/24711220 Food Safety.gov. (n.d.) Cold Food Storage Chart. Retrieved from https://www.foodsafety.gov/food-safety-charts/cold-food-storage-charts Global Market Surfer (2022, October 21). [Taiwan] Health-conscious bento boxes, "健康餐盒," are booming in Taiwan, attracting the younger generation! Retrieved from https://www.global-market-surfer.com/pickup/detail/335/%5BTaiwan%5D+Health- conscious+bento+boxes%2C+%22%E5%81%A5%E5%BA%B7%E9%A4%90%E7%9B% 92%2C%22+are+booming+in+Taiwan%2C+attracting+the+younger+generation%21.html? l=en Gratton, P. (2024). Porter's 5 Forces. Retrieved from https://www.investopedia.com/terms/p/porter.asp. Hsueh, J. (2023, March 4). Taiwan heading into its super-aged era. Retrieved from https://eastasiaforum.org/2023/03/04/taiwan-heading-into-its-super-aged-era/ Huang, Y., & Kuo, C. (2021). How digital transformation impacts food and beverage industry in Taiwan: A case study of food delivery service during COVID-19 pandemic. Sustainability, 13(4), 2201. Lin, Y. C., (2019). Sustainable food, ethical consumption and responsible innovation: insights from the slow food and “low carbon food” movements in Taiwan. Food, Culture & Society. 23. 1-18. 10.1080/15528014.2019.1682885. Mr. Market 市場先生. (2024, April 12). 小型餐飲業做外送好嗎? Retrieved from https://rich01.com/restaurant-co-delivery-platform/ Murray, Alan & Scuotto, Veronica. (2015). The Business Model Canvas. Symphonya. Emerging Issues in Management. 94. 10.4468/2015.3.13murray.scuotto. Statista. (2024, March 4). Population in Taiwan 2013-2023, by broad age group. Retrieved from https://www.statista.com/statistics/321439/taiwan-population-distribution-by-age-group/ Taiwan Business Topics. (2017, September 19). Taiwan Turns to Healthy Eating. Retrieved from https://topics.amcham.com.tw/2017/09/taiwan-turns-healthy-eating/ Taiwan External Trade Development Council (TAITRA). (2021). Food Industry. Retrieved from https://www.taitra.org.tw/en/News_Content.aspx?n=165&s=28884&pn=157 Taiwanese Newspaper (2021, July 20). Taiwan’s Food Market: Emerging Trends. Retrieved from https://taiwanese-newspaper.com/taiwans-food-market-emerging-trends/ Taipei Times. (2022, August 22). Most Taiwanese over 54 have a chronic disease. Retrieved from https://www.taipeitimes.com/News/taiwan/archives/2022/08/22/2003783939 品牌志. (2017, May 8).【創新趨勢】「中午吃什麼?」辦公室正悄悄吹起輕食商機 . Retrieved from https://www.expbravo.com/4937/%E4%B8%AD%E5%8D%88%E5%90%83%E4%BB%8 0%E9%BA%BC- %E8%BE%A6%E5%85%AC%E5%AE%A4%E6%AD%A3%E6%82%84%E6%82%84% E5%90%B9%E8%B5%B7%E8%BC%95%E9%A3%9F%E5%95%86%E6%A9%9F.html PRO360. (n.d.) 廚具安裝價格要多少?各式廚具費用總整理. Retrieved from https://www.pro360.com.tw/price/kitchenware_decoration
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933007
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111933007
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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