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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/151976


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/151976


    Title: 營養盤送餐:台北健康族群的食品外送服務
    Nu Plate: Healthy Food Delivery Service in Taipei, Taiwan
    Authors: 黃靖凱
    Contributors: 徐愛恩
    黃靖凱
    Keywords: 健康
    服務
    Elderly
    Healthy
    Office worker
    Diet
    Taiwan
    Date: 2024
    Issue Date: 2024-07-01 12:15:28 (UTC+8)
    Abstract: Currently, Taiwanese people are raising awareness of healthy food. Furthermore, Taiwan is currently grappling with the challenge of an aging population, leading to an increase in health issues among older adults. However, healthy food is still not widely available.
    Addressing this challenge, "Nu Plate" is considering entering the market targeting health-conscious consumers, busy office workers, fitness enthusiasts, and older adults with special dietary needs.
    This thesis aims to assess the feasibility of launching a food delivery service for health-conscious individuals. It examines the market landscape, including the target demographics and potential customers. Furthermore, the financial elements of starting such a service are examined, including initial investments, operating expenses, and pricing strategies. The study indicates a rising demand for the elderly food market, which remains unsaturated. Nonetheless, the company must thoroughly evaluate initial investment, operational costs, and pricing strategy to achieve profitability.
    Reference: Reference
    Bloom, D. E., Canning, D., & Lubet, A. (2015). Global Population Aging: Facts, Challenges, Solutions & Perspectives. Daedalus, 144(2), 80–92. http://www.jstor.org/stable/24711220
    Food Safety.gov. (n.d.) Cold Food Storage Chart. Retrieved from https://www.foodsafety.gov/food-safety-charts/cold-food-storage-charts
    Global Market Surfer (2022, October 21). [Taiwan] Health-conscious bento boxes, "健康餐盒," are booming in Taiwan, attracting the younger generation! Retrieved from
    https://www.global-market-surfer.com/pickup/detail/335/%5BTaiwan%5D+Health- conscious+bento+boxes%2C+%22%E5%81%A5%E5%BA%B7%E9%A4%90%E7%9B% 92%2C%22+are+booming+in+Taiwan%2C+attracting+the+younger+generation%21.html? l=en
    Gratton, P. (2024). Porter's 5 Forces. Retrieved from https://www.investopedia.com/terms/p/porter.asp.
    Hsueh, J. (2023, March 4). Taiwan heading into its super-aged era. Retrieved from https://eastasiaforum.org/2023/03/04/taiwan-heading-into-its-super-aged-era/
    Huang, Y., & Kuo, C. (2021). How digital transformation impacts food and beverage industry in Taiwan: A case study of food delivery service during COVID-19 pandemic. Sustainability, 13(4), 2201.
    Lin, Y. C., (2019). Sustainable food, ethical consumption and responsible innovation: insights from the slow food and “low carbon food” movements in Taiwan. Food, Culture & Society. 23. 1-18. 10.1080/15528014.2019.1682885.
    Mr. Market 市場先生. (2024, April 12). 小型餐飲業做外送好嗎? Retrieved from https://rich01.com/restaurant-co-delivery-platform/
    Murray, Alan & Scuotto, Veronica. (2015). The Business Model Canvas. Symphonya. Emerging Issues in Management. 94. 10.4468/2015.3.13murray.scuotto.
    Statista. (2024, March 4). Population in Taiwan 2013-2023, by broad age group. Retrieved from https://www.statista.com/statistics/321439/taiwan-population-distribution-by-age-group/
    Taiwan Business Topics. (2017, September 19). Taiwan Turns to Healthy Eating. Retrieved from https://topics.amcham.com.tw/2017/09/taiwan-turns-healthy-eating/
    Taiwan External Trade Development Council (TAITRA). (2021). Food Industry. Retrieved from https://www.taitra.org.tw/en/News_Content.aspx?n=165&s=28884&pn=157
    Taiwanese Newspaper (2021, July 20). Taiwan’s Food Market: Emerging Trends. Retrieved from https://taiwanese-newspaper.com/taiwans-food-market-emerging-trends/
    Taipei Times. (2022, August 22). Most Taiwanese over 54 have a chronic disease. Retrieved from https://www.taipeitimes.com/News/taiwan/archives/2022/08/22/2003783939
    品牌志. (2017, May 8).【創新趨勢】「中午吃什麼?」辦公室正悄悄吹起輕食商機 . Retrieved from
    https://www.expbravo.com/4937/%E4%B8%AD%E5%8D%88%E5%90%83%E4%BB%8 0%E9%BA%BC- %E8%BE%A6%E5%85%AC%E5%AE%A4%E6%AD%A3%E6%82%84%E6%82%84% E5%90%B9%E8%B5%B7%E8%BC%95%E9%A3%9F%E5%95%86%E6%A9%9F.html
    PRO360. (n.d.) 廚具安裝價格要多少?各式廚具費用總整理. Retrieved from https://www.pro360.com.tw/price/kitchenware_decoration
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    111933007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111933007
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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