政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151500

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151500

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/151500

Title:	超越傳統美感：探索 ASMR 和感官設計，為美容產品提供全方位的保健體驗 Beyond Traditional Aesthetics: Exploring ASMR and Sensory Design for Holistic Wellness Experiences in Beauty Products
Authors:	李雅妮 Likhitworasak, Yaninee
Contributors:	劉秀明 Liu, Sandra 李雅妮 Likhitworasak, Yaninee
Keywords:	ASMR 感官行銷消費行為美容廣告 ASMR Sensory Marketing Consumer Behavior Beauty Advertising
Date:	2024
Issue Date:	2024-06-03 11:41:00 (UTC+8)
Abstract:	Autonomous Sensory Meridian Response (ASMR), known for its relaxing effects and unique sensory experiences, holds significant potential for beauty brands seeking deeper consumer engagement. With wellness trends on the rise, this study investigates how ASMR influences consumer perceptions within the beauty market. A literature review provides foundational insights into ASMR mechanics and design, while in-depth interviews offer a nuanced understanding of consumer preferences. Despite being a supplementary marketing element, the results reveal that ASMR can foster immersive narratives and enhance brand engagement when personalized for diverse audiences. The study suggests that a well-defined narrative structure, authenticity, and cohesive integration of ASMR elements are necessary to effectively engage and emotionally connect with consumers. By embracing these principles, brands can attract a broader range of audiences and foster deeper levels of engagement. Autonomous Sensory Meridian Response (ASMR), known for its relaxing effects and unique sensory experiences, holds significant potential for beauty brands seeking deeper consumer engagement. With wellness trends on the rise, this study investigates how ASMR influences consumer perceptions within the beauty market. A literature review provides foundational insights into ASMR mechanics and design, while in-depth interviews offer a nuanced understanding of consumer preferences. Despite being a supplementary marketing element, the results reveal that ASMR can foster immersive narratives and enhance brand engagement when personalized for diverse audiences. The study suggests that a well-defined narrative structure, authenticity, and cohesive integration of ASMR elements are necessary to effectively engage and emotionally connect with consumers. By embracing these principles, brands can attract a broader range of audiences and foster deeper levels of engagement.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933046
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111933046
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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