政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151500

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/151500

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/151500

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題名:	超越傳統美感：探索 ASMR 和感官設計，為美容產品提供全方位的保健體驗 Beyond Traditional Aesthetics: Exploring ASMR and Sensory Design for Holistic Wellness Experiences in Beauty Products
作者:	李雅妮 Likhitworasak, Yaninee
貢獻者:	劉秀明 Liu, Sandra 李雅妮 Likhitworasak, Yaninee
關鍵詞:	ASMR 感官行銷消費行為美容廣告 ASMR Sensory Marketing Consumer Behavior Beauty Advertising
日期:	2024
上傳時間:	2024-06-03 11:41:00 (UTC+8)
摘要:	Autonomous Sensory Meridian Response (ASMR), known for its relaxing effects and unique sensory experiences, holds significant potential for beauty brands seeking deeper consumer engagement. With wellness trends on the rise, this study investigates how ASMR influences consumer perceptions within the beauty market. A literature review provides foundational insights into ASMR mechanics and design, while in-depth interviews offer a nuanced understanding of consumer preferences. Despite being a supplementary marketing element, the results reveal that ASMR can foster immersive narratives and enhance brand engagement when personalized for diverse audiences. The study suggests that a well-defined narrative structure, authenticity, and cohesive integration of ASMR elements are necessary to effectively engage and emotionally connect with consumers. By embracing these principles, brands can attract a broader range of audiences and foster deeper levels of engagement. Autonomous Sensory Meridian Response (ASMR), known for its relaxing effects and unique sensory experiences, holds significant potential for beauty brands seeking deeper consumer engagement. With wellness trends on the rise, this study investigates how ASMR influences consumer perceptions within the beauty market. A literature review provides foundational insights into ASMR mechanics and design, while in-depth interviews offer a nuanced understanding of consumer preferences. Despite being a supplementary marketing element, the results reveal that ASMR can foster immersive narratives and enhance brand engagement when personalized for diverse audiences. The study suggests that a well-defined narrative structure, authenticity, and cohesive integration of ASMR elements are necessary to effectively engage and emotionally connect with consumers. By embracing these principles, brands can attract a broader range of audiences and foster deeper levels of engagement.
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描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933046
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111933046
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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