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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/146887
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/146887


    Title: 應用文字探勘於CSR行為對於社會輿論影響之研究
    The influence of CSR behaviors on public opinion: A text mining approach
    Authors: 陳靖亞
    Chen, Ching-Ya
    Contributors: 李曉惠
    Lee, Hsiao-Hui
    陳靖亞
    Chen, Ching-Ya
    Keywords: 企業社會責任
    文字探勘
    情感分析
    媒體輿論
    Date: 2023
    Issue Date: 2023-09-01 14:53:13 (UTC+8)
    Abstract: 本論文旨在探討企業的社會責任行為對社會輿論的影響,且主要是以媒體輿論為主,並以美國高科技產業為研究對象。近年來,企業社會責任(CSR) 以及ESG(Environmental,Social,Governance) 的概念受到廣泛關注。儘管目前企業認知到,CSR是非常重要的議題,但企業仍然無法掌握需將資源投入在何種CSR 活動中。本篇論文的研究問題,即在試圖釐清,企業在產業內的CSR 趨勢下,採取什麼樣的CSR行為,會如何影響媒體輿論。且更進一步,研究在何時採取(和同產業競爭者相比而言),是否會帶來不同的社會輿論效果。本篇研究提供了有關企業CSR行為與媒體輿論之間關係的證據:即企業如果僅是從事與產業內趨勢相符的CSR活動,特別是環境類別,可能難以獲得額外的正面媒體評價,且企業應該避免成為產業內CSR趨勢的追隨者。總結而言,本研究結果有助於企業在制定和執行CSR策略時做出明智的決策。
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    Description: 碩士
    國立政治大學
    資訊管理學系
    110356027
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110356027
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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