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    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/146887


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/146887


    Title: 應用文字探勘於CSR行為對於社會輿論影響之研究
    The influence of CSR behaviors on public opinion: A text mining approach
    Authors: 陳靖亞
    Chen, Ching-Ya
    Contributors: 李曉惠
    Lee, Hsiao-Hui
    陳靖亞
    Chen, Ching-Ya
    Keywords: 企業社會責任
    文字探勘
    情感分析
    媒體輿論
    Date: 2023
    Issue Date: 2023-09-01 14:53:13 (UTC+8)
    Abstract: 本論文旨在探討企業的社會責任行為對社會輿論的影響，且主要是以媒體輿論為主，並以美國高科技產業為研究對象。近年來，企業社會責任(CSR) 以及ESG(Environmental，Social，Governance) 的概念受到廣泛關注。儘管目前企業認知到，CSR是非常重要的議題，但企業仍然無法掌握需將資源投入在何種CSR 活動中。本篇論文的研究問題，即在試圖釐清，企業在產業內的CSR 趨勢下，採取什麼樣的CSR行為，會如何影響媒體輿論。且更進一步，研究在何時採取(和同產業競爭者相比而言)，是否會帶來不同的社會輿論效果。本篇研究提供了有關企業CSR行為與媒體輿論之間關係的證據：即企業如果僅是從事與產業內趨勢相符的CSR活動，特別是環境類別，可能難以獲得額外的正面媒體評價，且企業應該避免成為產業內CSR趨勢的追隨者。總結而言，本研究結果有助於企業在制定和執行CSR策略時做出明智的決策。
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    Description: 碩士
    國立政治大學
    資訊管理學系
    110356027
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0110356027
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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