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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/146484


    Title: 寵物長照媒合平台
    Pet’s long-term care matching platform
    Authors: 上官姍珊
    Shangkuan, Angeline
    Contributors: 吳文傑
    Wu, Jack
    上官姍珊
    Angeline Shangkuan
    Keywords: 寵物長照
    主人
    照顧者
    Pet long-term care
    Owner
    Take carer
    Date: 2023
    Issue Date: 2023-08-02 13:44:03 (UTC+8)
    Abstract: Nowadays, more and more younge people would like to raise pet rather than raise child.
    And with medical advancement, pet live longer than before, therefore they also have the aging problem. Like human being, they also need someone to take of them when they get old, just like human being. It’s almost nuclear family in Taiwan, it doesn’t have many family members in the family and people is busy at work. No one can stay at home accompany them or take care of them when the pet is in need. Care givers is just like “pet nurse”, they are well-trained and professional, but there is no guarantee or open platform for them to find suitable cases. Noticing this demand, “We care” would be the first pet long-term care matching app to provide this service.

    This business plan discuss the pet’s market analysis, the business model and business strategy of products, and analyze customers and competeors to provide the insight of this service. In addition, it also includes the future organization and finance predictions.
    Reference: - Summary of other case matching app
    https://roo.cash/blog/2022-freelance-platforms/

    - Summary of average CPM and CPC from other companies
    https://daotw.com/cpc-cpm-ctr-cpa/

    - Global pet market overview refer from
    https://www.grandviewresearch.com/industry-analysis/pet-care-market

    - The number of 2022 household pets by counties
    https://www.pet.gov.tw/petsmap/petsmap.aspx

    - The number and sales of pet-related industries from Ministry of Finance
    https://service.mof.gov.tw/public/Data/statistic/bulletin/112/%E7%AC%AC3%E8%99%9F-%E5%AF%B5%E7%89%A9.pdf

    - Pet’s common health problem from survey of Taiwan Institution of Economic Research in 2018
    http://www.biotaiwan.org.tw/image_doc/60/02%E6%88%91%E5%9C%8B%E4%BC%B4%E4%BE%B6%E5%8B%95%E7%89%A9%E4%BF%9D%E5%81%A5%E7%94%A2%E6%A5%AD%E7%99%BC%E5%B1%95%E7%8F%BE%E6%B3%81%E8%88%87%E8%B6%A8%E5%8B%A2.pdf

    - Summarized table of common pet’s medical treatment fee from Taipei Veterinary Association
    https://www.tpvma.org.tw/update/1090712.pdf

    - Summarized table of number of pet’s insurance and amount and claim ratio from Taiwan Insurance Institution
    https://www.tii.org.tw/tii/

    - Taiwan’s pet long-term care measurement
    https://www.hotpets.com.tw/old-dogs-long-term-care/
    https://www.rti.org.tw/news/view/id/2086229/


    - Japan’s pet long-term care measurement
    https://news.tvbs.com.tw/focus/1256940

    - South Korea’s pet long-term care measurement
    https://www.storm.mg/article/476314
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933019
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109933019
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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