政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146484

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/146484

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/146484

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题名:	寵物長照媒合平台 Pet’s long-term care matching platform
作者:	上官姍珊 Shangkuan, Angeline
贡献者:	吳文傑 Wu, Jack 上官姍珊 Angeline Shangkuan
关键词:	寵物長照主人照顧者 Pet long-term care Owner Take carer
日期:	2023
上传时间:	2023-08-02 13:44:03 (UTC+8)
摘要:	Nowadays, more and more younge people would like to raise pet rather than raise child. And with medical advancement, pet live longer than before, therefore they also have the aging problem. Like human being, they also need someone to take of them when they get old, just like human being. It’s almost nuclear family in Taiwan, it doesn’t have many family members in the family and people is busy at work. No one can stay at home accompany them or take care of them when the pet is in need. Care givers is just like “pet nurse”, they are well-trained and professional, but there is no guarantee or open platform for them to find suitable cases. Noticing this demand, “We care” would be the first pet long-term care matching app to provide this service. This business plan discuss the pet’s market analysis, the business model and business strategy of products, and analyze customers and competeors to provide the insight of this service. In addition, it also includes the future organization and finance predictions.
參考文獻:	- Summary of other case matching app https://roo.cash/blog/2022-freelance-platforms/ - Summary of average CPM and CPC from other companies https://daotw.com/cpc-cpm-ctr-cpa/ - Global pet market overview refer from https://www.grandviewresearch.com/industry-analysis/pet-care-market - The number of 2022 household pets by counties https://www.pet.gov.tw/petsmap/petsmap.aspx - The number and sales of pet-related industries from Ministry of Finance https://service.mof.gov.tw/public/Data/statistic/bulletin/112/%E7%AC%AC3%E8%99%9F-%E5%AF%B5%E7%89%A9.pdf - Pet’s common health problem from survey of Taiwan Institution of Economic Research in 2018 http://www.biotaiwan.org.tw/image_doc/60/02%E6%88%91%E5%9C%8B%E4%BC%B4%E4%BE%B6%E5%8B%95%E7%89%A9%E4%BF%9D%E5%81%A5%E7%94%A2%E6%A5%AD%E7%99%BC%E5%B1%95%E7%8F%BE%E6%B3%81%E8%88%87%E8%B6%A8%E5%8B%A2.pdf - Summarized table of common pet’s medical treatment fee from Taipei Veterinary Association https://www.tpvma.org.tw/update/1090712.pdf - Summarized table of number of pet’s insurance and amount and claim ratio from Taiwan Insurance Institution https://www.tii.org.tw/tii/ - Taiwan’s pet long-term care measurement https://www.hotpets.com.tw/old-dogs-long-term-care/ https://www.rti.org.tw/news/view/id/2086229/ - Japan’s pet long-term care measurement https://news.tvbs.com.tw/focus/1256940 - South Korea’s pet long-term care measurement https://www.storm.mg/article/476314
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933019
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0109933019
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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