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    题名: 適地性遊戲吸引力—消費者行為觀點
    A consumer-behavioral approach to the attractiveness of location-based games
    作者: 葉子睿
    Yeh, Tsu-Jui
    贡献者: 陳建維
    Chen, Chien-Wei
    葉子睿
    Yeh, Tsu-Jui
    关键词: 手機遊戲
    適地性遊戲
    位置資訊
    遊戲動機
    遊戲體驗
    自我決定理論
    消費者行為
    日期: 2023
    上传时间: 2023-08-02 13:15:14 (UTC+8)
    摘要: 手機遊戲《精靈寶可夢》自2016年推出以來蔚為風潮，其最大的特色便是玩家需要在外跑動才能進行遊戲，Niantic公司更在2021年推出同類遊戲《皮克敏》，玩家人數也持續累積中。這種所謂適地性遊戲（Location-based Games）會蒐集玩家的位置、移動距離等情境資訊並動態調整內容，玩家也需要不斷地移動位置才能推動遊戲進行。然而國內針對適地性遊戲的分析為數不多，亦少見關於此類遊戲玩家心理與行為之研究。故本研究整理了常見之遊戲動機與適地性遊戲特性，綜合自我決定理論（Self Determination Theory）的基本心理需求，分析這些變數如何影響玩家的遊戲體驗，欲探討適地性遊戲吸引玩家遊玩之因素。結果顯示強烈的適地性逃避現實、戶外活動需求等遊戲動機會有較強的正向遊戲體驗，遊戲的在地空間重定義、空間自主性越好，玩家的正向體驗也越強。基本心理需求當中僅勝任感、自主感會影響遊戲體驗，歸屬感與遊戲體驗之影響關係在本研究並不顯著。這些結果將提升遊戲公司與廣告商對消費者心理需求與偏好的掌握度，亦能幫助手機遊戲初期的開發設計與後續優化。
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    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    111351001
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111351001
    数据类型: thesis
    显示于类别:[國際經營與貿易學系 ] 學位論文

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