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    題名: 基於內容偏好圖卷積網路之完全冷啟動推薦演算法
    Improving Complete Cold-Start Recommendation via Content-based Preference Graph Convolution Networks
    作者: 王韋勝
    Wang, Wei-Sheng
    貢獻者: 蔡銘峰
    Tsai, ‪Ming-Feng
    王韋勝
    Wang, Wei-Sheng
    關鍵詞: 推薦系統
    冷起動推薦
    圖學習表示法
    Graph Representation
    Recommender System
    Cold-Start Recommendation
    日期: 2022
    上傳時間: 2023-03-09 18:37:16 (UTC+8)
    摘要: 傳統的混合推薦系統旨在結合協同過濾和內容過濾兩種方式進行推 薦,利用使用者喜好資訊和過去互動過的商品內容資訊來解決資料稀 疏性問題和冷啟動問題。但是,在現實世界中,經常因為產品的性質 讓使用者和產品的互動資料相當稀少或是缺少這些資料,從而導致了 完全冷啟動(Complete Cold Start, CCS)問題,如新聞推薦和新活動推 薦,這是傳統的混合模型無法解決的。
    在本文中,我們提出了偏好內容卷積(Preference Content Convolu- tion, PCC)方法,這是一種基於圖卷積網絡(Graph Convolution Net- work, GCN)的圖學習表示方法,該方法可在接受缺失資料的前提下 同時抽取使用者對內容的喜好特徵並結合內容資訊,進而針對冷啟動 問題進行推薦。我們在現實世界中的線上售票服務資料集和圖書資料 集上進行的實驗驗證此方法,其性能優於其他傳統基於內容過濾的方 法和沒有卷積網路的混合模型,為基於卷積網路的模型指出了一個方 向。
    Conventional hybrid recommender system aims to address the data spar- sity problem and the cold start problem by leveraging collaborative and content- based filtering, simultaneously leveraging the precious user preference infor- mation and staple item content information. However, in many real-world scenarios, such as news and new event recommendations, the nature of items dictates the complete lack of user-item interaction, leading to the complete cold start (CCS) problem, which traditional hybrid models cannot solve.
    In this paper, we propose preference-content convolution (PCC), a con- volutional graph network (GCN) based embedding learning method which jointly captures item content information and user preference over item con- tent. The experiments conducted on the real-world online ticket vending service dataset and news recommendation dataset show that the proposed method significantly outperforms traditional content-based filtering methods and hybrid models without convolution, signifying a promising direction for using the convolution-based model in addressing the CCS problem.
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    描述: 碩士
    國立政治大學
    資訊科學系
    109753110
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0109753110
    資料類型: thesis
    顯示於類別:[資訊科學系] 學位論文

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