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    題名: 享樂健身
    Beyond Fitness Studio
    作者: 吳家聿
    Wu, Chia-Yu
    貢獻者: 劉秀明
    Liu, Sandra
    吳家聿
    Wu, Chia-Yu
    關鍵詞: 運動
    網絡
    友誼
    社區發展
    慈善
    Exercise
    Networking
    Friendship
    Community development
    Charity
    日期: 2022
    上傳時間: 2023-03-09 18:28:36 (UTC+8)
    摘要: This business plan is about building up a fitness studio named “Beyond Fitness Studio” that combines exercise, friendship, and networking in Taiwan. The objective is to create an environment that seems like an extension of home for the non-athlete; familiarity and safety are the key components.

    This project looks at the current market situation, purpose of the business, an analytical report from a similar industry, a business model, a situational and financial analysis, community development and future development. Beyond Fitness Studio a has competitive marketing position, more precisely, there are four differences to motivate people, (1), flexible payment packages, (2), unique exercise environment, (3) support local community, and (4) meet new friends and expand networking circle. Meanwhile, 1% of the revenue will be donated to the charity foundation, such as “1% for the planet” which allows users to know they can make the world better.

    To make this report more pragmatic, it is to consider relevant factors to fullest extent to achieve a complete and realistic business plan.
    參考文獻: 【關鍵報告】健身產業分析！用 EBITDA 評價法估算健身工廠（上市公司）(2020). 擷取至: https://blog.fugle.tw/use-ebitda-to-check-if-fitnessfactory-is-undervalued/

    【鏟肉商機1】全台600家健身房搶百億大餅看好台青掏錢直追港韓 (2020). 擷取至: https://tw.appledaily.com/life/20200128/DBV4C3FABEZBHARKPIOYJUCAHM/

    健身房產業調查報告(公開版) (2021). 擷取至:
    https://www.twtrend.com/trend-detail/gymsurvey01/

    全球疫情下，一股新興運動風潮漸漸崛起—Bubble Yoga (2021). 擷取至: https://havfit.com/fitness/cgdxkf2d

    跟上運動風潮洞悉健身習慣消費商機 (2019). 擷取至: https://magazine.feg.com.tw/magazine/tw/magazine_detail.aspx?id=11565

    【新興領域：7月焦點1】運動科技新革命專題1：全球運動科技趨勢與投資概況 (2021). 擷取至: https://findit.org.tw/researchPageV2.aspx?pageId=1772

    Amarillo Town Club. (2018, Aug). 6 REASONS WHY YOU SHOULD TAKE A GROUP FITNESS CLASS. Retrieved from https://www.amarillotownclub.com/6-reasons-why-you-should-take-a-group-fitness-class/

    Anne, R. (2020, Sep). 11 Reasons Peloton Members Say The Peloton Bike is Worth The Investment. Retrieved from https://blog.onepeloton.com/11-reasons-peloton-members-say-the-peloton-bike-is-worth-the-investment/

    Annie, D. , Bindiya, G. (2020, Mar). The Real Reason Exercise Makes You Happy, According To Research On The Brain. Retrieved from https://www.mindbodygreen.com/0-10798/6-reasons-why-exercise-makes-you-happy.html

    Ashish, S. ,Vishal, M, and Frederick, D. (2006, Aug). Exercise for Mental Health.



    BBC. (2022, Jul). Weekend burst of exercise can be enough to stay fit. Retrieved from https://www.bbc.com/news/health-62040665

    Emma, H. (2021. Oct). POST-PANDEMIC FITNESS TRENDS REVEALED. Retrieved from https://www.lesmills.com/fit-planet/fitness/post-pandemic-fitness-trends/#:~:text=Home%20exercise%20is%20here%20to%20stay&text=As%20we%20emerge%20from%20the,between%20live%20and%20digital%20exercise

    Fitnessfactory. (2022). 課程介紹. Retrieved from https://www.fitnessfactory.com.tw/classOriginal

    Glofox. (2019, Sep). 8 Essential Lessons The Experts Taught Us About Opening a Gym. Retrieved from https://www.glofox.com/blog/the-glofox-ultimate-guide-to-opening-a-gym/

    Glofox. (2022, Feb). 11 gym challenges to keep member motivation high. Retrieved from https://www.glofox.com/blog/gym-challenges/

    Health Direct. (2020, Nov). Exercise and mental health. Retrieved from https://www.healthdirect.gov.au/exercise-and-mental-health

    Jenny, W. (2019, Aug). 8 Reasons Your Gym Needs to Offer Group Training. Retrieved from https://www.glofox.com/blog/5-reasons-why-you-need-to-offer-group-training/

    Lucy, C. (2021, Feb). The Future of Gyms? Retrieved from https://www.glofox.com/blog/the-future-of-gyms/

    Matt, S. (2021). Fitness Industry Analysis 2020 - Cost & Trends. Retrieved from https://www.franchisehelp.com/industry-reports/fitness-industry-analysis-2020-cost-trends

    Mercey, L. (2020, Feb). 4 ways exercise can make you happier -- even if you don`t like to exercise. Retrieved from https://www.cnet.com/health/fitness/ways-exercise-makes-you-happier/

    Mmagym. (2022). 團體教室課程. Retrieved from https://mmagym-tw.weebly.com/2229639636259452346035506312436530623436208402081336027.html

    Neesha, K. (2022, Jan). A Guide on How to Open a Gym. Retrieved from https://business.virtuagym.com/blog/a-guide-for-opening-a-gym/
    Rina, R. (2020, Jun). The gym of the future will be virtual, gamified, and totally immersive Retrieved from https://www.fastcompany.com/90448190/what-will-the-gym-of-the-future-look-and-feel-like

    Tara, H. (2018, Apr). Does Exercise Really Make you Happy? Retrieved from https://www.athletico.com/2018/04/09/exercise-really-make-happy/#:~:text=When%20we%20exercise%2C%20the%20body,that%20cause%20stress%20and%20anxiety.&text=Among%20the%20chemicals%20released%20are,to%20pain%20and%20depression%20emotions.

    Team, L. (2021, Nov). What`s the future of the gym? Retrieved from https://lifestyle.livemint.com/health/fitness/whats-the-future-of-the-gym-111628582951691.html

    Tom, H. (2019, Feb). How Peloton exercise bikes became a $4 billion fitness start-up with a cult following. Retrieved from https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html

    Trueyogafitness. (2022). 課程介紹. Retrieved from https://www.trueyogafitness.com.tw/Classes/Default.aspx#ClassIntroduction

    Tzu-ju, C. (2021, Jul) Obesity on the rise due to lifestyle changes: doctor. Retrieved from https://www.taipeitimes.com/News/taiwan/archives/2021/07/31/2003761772#:~:text=The%20share%20of%20overweight%20Taiwanese,Health%20Promotion%20Administration%20data%20showed

    Uschi, H. (2022, Aug). The Future of Fitness: Hybrid, Healthy and Together. Retrieved from https://www.ispo.com/en/markets/what-future-fitness-industry-looks

    Von, C. (2022, Mar). Is Peloton Worth It? What are the Alternatives? Retrieved from https://completetri.com/is-peloton-worth-it-what-are-the-alternatives/

    Worldgymtaiwan. (2022). 團體課程表. Retrieved from https://www.worldgymtaiwan.com/aerobic-schedule-list/taoyuan-jungli
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933009
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0109933009
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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