政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/143795

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/143795

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/143795

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/143795

Title:	享樂健身 Beyond Fitness Studio
Authors:	吳家聿 Wu, Chia-Yu
Contributors:	劉秀明 Liu, Sandra 吳家聿 Wu, Chia-Yu
Keywords:	運動網絡友誼社區發展慈善 Exercise Networking Friendship Community development Charity
Date:	2022
Issue Date:	2023-03-09 18:28:36 (UTC+8)
Abstract:	This business plan is about building up a fitness studio named “Beyond Fitness Studio” that combines exercise, friendship, and networking in Taiwan. The objective is to create an environment that seems like an extension of home for the non-athlete; familiarity and safety are the key components. This project looks at the current market situation, purpose of the business, an analytical report from a similar industry, a business model, a situational and financial analysis, community development and future development. Beyond Fitness Studio a has competitive marketing position, more precisely, there are four differences to motivate people, (1), flexible payment packages, (2), unique exercise environment, (3) support local community, and (4) meet new friends and expand networking circle. Meanwhile, 1% of the revenue will be donated to the charity foundation, such as “1% for the planet” which allows users to know they can make the world better. To make this report more pragmatic, it is to consider relevant factors to fullest extent to achieve a complete and realistic business plan.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933009
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109933009
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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