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https://nccur.lib.nccu.edu.tw/handle/140.119/143795
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| Title: | 享樂健身
Beyond Fitness Studio |
| Authors: | 吳家聿
Wu, Chia-Yu |
| Contributors: | 劉秀明
Liu, Sandra
吳家聿
Wu, Chia-Yu |
| Keywords: | 運動
網絡
友誼
社區發展
慈善
Exercise
Networking
Friendship
Community development
Charity |
| Date: | 2022 |
| Issue Date: | 2023-03-09 18:28:36 (UTC+8) |
| Abstract: | This business plan is about building up a fitness studio named “Beyond Fitness Studio” that combines exercise, friendship, and networking in Taiwan. The objective is to create an environment that seems like an extension of home for the non-athlete; familiarity and safety are the key components.
This project looks at the current market situation, purpose of the business, an analytical report from a similar industry, a business model, a situational and financial analysis, community development and future development. Beyond Fitness Studio a has competitive marketing position, more precisely, there are four differences to motivate people, (1), flexible payment packages, (2), unique exercise environment, (3) support local community, and (4) meet new friends and expand networking circle. Meanwhile, 1% of the revenue will be donated to the charity foundation, such as “1% for the planet” which allows users to know they can make the world better.
To make this report more pragmatic, it is to consider relevant factors to fullest extent to achieve a complete and realistic business plan. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933009 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109933009 |
| Data Type: | thesis |
| Appears in Collections: | [International MBA] Theses
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