Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/143793
|
| Title: | 商業計劃書:世界上第一艘社會企業郵輪
The World’s First Cruise Ship in Social Enterprise |
| Authors: | 陳俊豪
Chen, Chun-Hao |
| Contributors: | 吳文傑
Wu, Jack
陳俊豪
Chen, Chun-Hao |
| Keywords: | 遊輪
社會企業
旅遊
區塊鏈
Cruise ship
Social enterprise
Travel
Blockchain
NFT |
| Date: | 2023 |
| Issue Date: | 2023-03-09 18:27:50 (UTC+8) |
| Abstract: | As the world population reached to 8 billion, many challenges are ahead of us. The common people suffer the problem of natural disaster, climate change effect and the wars between countries. This business plan analyzes the traditional cruise ship business to adopt on social enterprise model. The cruise line giants such as The Carnival, Royal Caribbean, and The Norwegian could establish a social cruise division to develop a People Cruise. The People Cruise to be a place that gathers all type of organizations, groups and individual to support the people whom in need of help. And by leveraging the Web3 blockchain technology to accelerate the community building in the People Cruise’s ecosystems. The People Cruise could be the first crypto-friendly cruise ship in the world. With the benefits of NFT and metaverse, the cruise ship could operate in both online and offline to reach the maximum growth. People Cruise is the pioneer of Donate and Leisure model. Similar to people who purchase TOMS shoe or purchase a Patagonia’s T-shirt, people would also purchase a People Cruise’s ticket for a meaning. A cruise that is for the people, by the people. |
| Reference: | 1. Byatnal, A. (2022, November 15). Population hits 8 billion, but UNFPA sees bigger things to worry about. Devex. https://www.devex.com/news/population-hits-8-billion-but-unfpa-sees-bigger-things-to-worry-about-104460#:~:text=A%20hallmark%20of%20the%208,seeing%20across%20the%20world%20today
2. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs
3. Frost, R. (2022, October 04). Ukraine estimates more than €35bn of environmental damage has been done by Russia`s invasion. Euronews.green. https://www.euronews.com/green/2022/10/04/ukraine-estimates-more-than-35bn-in-environmental-damage-has-been-done-by-russias-invasion
4. NPT- National Philanthropic Trust. (2021). NPT curates statistics from recent studies and reports on charitable giving in the U.S. Please refer to the footnotes for original sources. National Philanthropic Trust. https://www.nptrust.org/philanthropic-resources/charitable-giving-statistics/#:~:text=General%20Philanthropy&text=Foundation%20giving%20in%202021%20increased,a%203.4%25%20increase%20from%202020.&text=In%202021%2C%20the%20largest%20source,representing%2067%25%20of%20total%20giving
5. Cruise Market Watch. (2021). Growth of the Ocean Cruise Line Industry. Cruise Market Watch. https://cruisemarketwatch.com/growth/
6. United Nation. (n.d). Do you know all 17 SDGs? United Nation [Retrieved from December 15, 2022] https://sdgs.un.org/goals
7. Silverstein, E. (2022, September 13). Cruise Ship Rooms: What You Need to Know About Choosing Your Cabin. Cruise Critic. https://www.cruisecritic.com/articles.cfm?ID=77
8. Statista. (2022, December). Number of identity-verified cryptoasset users from 2016 to November 2022. Statista.com. https://www.statista.com/statistics/1202503/global-cryptocurrency-user-base/
9. Wikipedia. (n.d). Non-fungible token. Wikipedia. [Retrieved from December 17, 2022]. https://en.wikipedia.org/wiki/Non-fungible_token
10. CoinMarketCap. (n.d). The Sandbox. CoinMarketCap. [Retrieved from December 17, 2022]. https://coinmarketcap.com/currencies/the-sandbox/
11. iMedia. (n.d). Jay Chou opened the concert to the Metaverse!Joint NFT products are robbed crazy. iMedia. [Retrieved from December 17, 2022]. https://min.news/en/taiwan/5c2541279ad9dc1a1aad8689f75d2bec.html
12. Grace, M. (2008, June 17). A Brief History of the Cruise Ship Industry… The Past and Now. https://www.cruiselinehistory.com/a-brief-history-of-the-cruise-ship-industry/
13. Statista. (2022, September 28). Cruise industry worldwide - statistics & facts. Statista.com. https://www.statista.com/topics/1004/cruise-industry/#topicOverview
14. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs
15. Cruise Market Watch. (2021). Growth of the Ocean Cruise Line Industry. Cruise Market Watch. https://cruisemarketwatch.com/growth/
16. Revfine.com. (n.d). Cruise Industry: All You Need to Know About Cruises!. Revfine.com. [Retrieved from December 20, 2022]. https://www.revfine.com/cruise-industry/#revenue-management
17. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs
18. Cruise Market Watch. (2021). 2021 Worldwide Cruise Line Passenger Capacity. Cruise Market Watch. https://cruisemarketwatch.com/capacity/
19. Cruise Market Watch. (2021). Passenger Origins - 2021 Cruise Market Source Region. Cruise Market Watch. https://cruisemarketwatch.com/capacity/
20. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs
21. Camosse, J. (2021, November 30). Are Cruise Passengers Old? You Decide... Here are the Stats! Gangwaze Inc. https://gangwaze.com/blog/cruise-passenger-average-age
22. Cruise Market Watch. (2021). Market- U.S Cruise Market. Cruise Market Watch. https://cruisemarketwatch.com/market/
23. Barone, A. (2022, June 11). Social Enterprise. Investopedia. https://www.investopedia.com/terms/s/social-enterprise.asp
24. Pybus, J. (2022, June 7). First global social enterprise census reveals ‘one of the largest movements of our time’. Pioneers Post and British Council. https://immersives.pioneerspost.com/how-many-social-enterprises-worldwide/index.html#:~:text=There%20are%20approximately%2011m%20social,Council%20and%20Social%20Enterprise%20UK
25. Wikipedia. (n.d). Social enterprise. Wikipedia. [Retrieved from December 20, 2022]. https://en.wikipedia.org/wiki/Social_enterprise
26. The Nobel Prize. (n.d) Grameen Bank Facts. The Nobel Prize. [Retrieved from December 20, 2022]. https://www.nobelprize.org/prizes/peace/2006/grameen/facts/
27. TOMS. (n.d). TOMS Impact. TOMS. [Retrieved from December 20, 2022]. https://www.toms.com/us/impact.html
28. B Lab Global. (2021, July 14). B Lab announces the Best For The World™ 2021 B Corps. B Lab. https://www.bcorporation.net/en-us/news/press/b-lab-announces-2021-best-world-b-corps-performance-excellence-beyond-just-profit
29. Statista. (n.d). Cruises – Worldwide. Statista.com. [Retrieved from December 22, 2022] https://www.statista.com/outlook/mmo/travel-tourism/cruises/worldwide
30. Statista. (n.d). Cruises – Worldwide. Statista.com. [Retrieved from December 22, 2022] https://www.statista.com/outlook/mmo/travel-tourism/cruises/worldwide#revenue
31. Fielding, J. (2022, October 29). How Much Does A Cruise Ship Cost To Build & Operate? Cruise Mummy. https://www.cruisemummy.co.uk/how-much-does-a-cruise-ship-cost/
32. Staff, B. (2020, March 11). Stocks & Sustainability: How They Relate. Berkeley Economic Review. https://econreview.berkeley.edu/stocks-sustainability-how-they-relate/
33. CLIA (n.d). CLIA Cruise Lines. Cruise Lines International Association (CLIA) [Retrieved from December 25, 2022] https://cruising.org/en/cruise-lines
34. Cruise Market Watch. (2021). 2021 Worldwide Cruise Line Market Share. Cruise Market Watch. https://cruisemarketwatch.com/market-share/
35. Neventum S.L. (2023). Cruise lines Trade Shows. ntradeshows.com. https://www.ntradeshows.com/cruise-lines/
36. Shepard, J. (2023, January 3). 28 Essential Influencer Marketing Statistics You Need to Know in 2023. The Social Shepherd. https://thesocialshepherd.com/blog/influencer-marketing-statistics
37. Dawson, A. (2022, December 14). Argentina`s World Cup team brought 1,100 pounds of an herbal drink loved by Messi to Qatar. Insider. https://www.insider.com/world-cup-mate-herbal-loved-by-lionel-messi-helping-argentina-2022-12#:~:text=Mate%2C%20popular%20throughout%20parts%20of,dried%20leaves%20of%20yerba%20mate
38. Todorov, G. (2022, November 15). 118 Essential B2C Content Marketing Stats, Facts, and Trends 2022. ThriveMyWay. https://thrivemyway.com/b2c-content-marketing-stats/
39. Todorov, G. (2022, November 9). 155 Essential eCommerce Statistics, Facts and Trends 2022. ThriveMyWay. https://thrivemyway.com/ecommerce-stats/
40. Bibikova, A. (2022, February 15). How Much Should a Startup Spend on Marketing? Medium. https://entrepreneurshandbook.co/how-much-should-a-startup-spend-on-marketing-ec49855158d8
41. Routledge. (2018, October 4). Cruise Operations Management Hospitality Perspectives. By Philip Gibson, Philip Gibson, Richard Parkman.
42. Grucela, A. (2023, January 10). Cruise Industry: 100+ Statistics, Facts, and Trends. Passport-photo.online. https://passport-photo.online/blog/cruise-industry-statistics/#:~:text=The%20cruise%20industry%20made%20%2413,industry%20supports%20over%201M%20jobs |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933002 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933002 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 300201.pdf | 1918Kb | Adobe PDF2 | 239 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
