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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/143793


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/143793


    Title: 商業計劃書:世界上第一艘社會企業郵輪
    The World’s First Cruise Ship in Social Enterprise
    Authors: 陳俊豪
    Chen, Chun-Hao
    Contributors: 吳文傑
    Wu, Jack
    陳俊豪
    Chen, Chun-Hao
    Keywords: 遊輪
    社會企業
    旅遊
    區塊鏈
    Cruise ship
    Social enterprise
    Travel
    Blockchain
    NFT
    Date: 2023
    Issue Date: 2023-03-09 18:27:50 (UTC+8)
    Abstract: As the world population reached to 8 billion, many challenges are ahead of us. The common people suffer the problem of natural disaster, climate change effect and the wars between countries. This business plan analyzes the traditional cruise ship business to adopt on social enterprise model. The cruise line giants such as The Carnival, Royal Caribbean, and The Norwegian could establish a social cruise division to develop a People Cruise. The People Cruise to be a place that gathers all type of organizations, groups and individual to support the people whom in need of help. And by leveraging the Web3 blockchain technology to accelerate the community building in the People Cruise’s ecosystems. The People Cruise could be the first crypto-friendly cruise ship in the world. With the benefits of NFT and metaverse, the cruise ship could operate in both online and offline to reach the maximum growth. People Cruise is the pioneer of Donate and Leisure model. Similar to people who purchase TOMS shoe or purchase a Patagonia’s T-shirt, people would also purchase a People Cruise’s ticket for a meaning. A cruise that is for the people, by the people.
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    3. Frost, R. (2022, October 04). Ukraine estimates more than €35bn of environmental damage has been done by Russia`s invasion. Euronews.green. https://www.euronews.com/green/2022/10/04/ukraine-estimates-more-than-35bn-in-environmental-damage-has-been-done-by-russias-invasion
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933002
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107933002
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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