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Title: | 速食餐廳能源管理系統商業計畫 A Business Plan of Energy Management System for Quick-Service Restaurants |
Authors: | 林詩綺 Lin, Shr-Chi |
Contributors: | 尚孝純 Shang, Shari 林詩綺 Lin, Shr-Chi |
Keywords: | 能源管理 能源效率 速食餐廳運營 企業社會責任 能源永續 Energy management Energy efficiency Quick-service restaurant operations ESG Energy sustainability |
Date: | 2023 |
Issue Date: | 2023-03-09 18:27:39 (UTC+8) |
Abstract: | 此商業計畫書是為了速食餐廳所提供全面性能源管理的解決方案。 該產品利用數據共享和物聯網技術設計能源治理模型。借助該解決方案,客戶可以積極主動地應對能源挑戰,該產品還整合了維護服務以支持客戶的運營活動和資產管理。與其他餐廳或商業場所相比,速食餐廳的能源需求更為密集,再者由於能源挑戰帶來的成本壓力,能源效率變得更加重要。現今有更多與能源可持續性和環境保護相關的政策和法規,公眾也逐漸重視此議題,該產品將使客戶更容易滿足這些來自政府與市場的需求。該產品會先將通過與策略夥伴合作在德國速食餐廳市場推出。最終,該公司的目標是讓客戶在每項與能源相關的運營活動中取得成功,也就是讓速食餐廳的管理者為能源付出的每一分錢都是為了利潤最大化。 該產品開發將與加盟商和特許經營商的需求緊密結合,將人員、流程、技術和合作夥伴聯繫在一起,也充分使用速食餐廳標準化的特點,整合所有餐廳資料來擴大數據量和分析深度提供給客戶能源治理的效益和效率。
在這份商業計劃書中,內容包括商業動機、市場需求、解決方案介紹、運營活動、組織結構和財務規劃,將全面而務實地呈現此商業模式。 This business plan proposes an energy management system for quick-service restaurants (QSRs). This product utilizes data sharing and IoT technology to design the energy governance model. With this solution, customers can cope with energy challenges cohesively and proactively. In addition, this product brings the maintenance service together to support the customers` operational activities and asset management. As quick-service restaurants have more intensive energy needs than other restaurants or commercial properties, energy efficiency becomes increasingly critical due to the cost pressure from the energy challenges. Nowadays, there are more policies and regulations related to energy sustainability and environmental protection, and the public is gradually paying attention to this topic. This product will make it easier for customers to meet these demands from the government and the market. The product will be launched in the QSR market in Germany through the strategic partner. Ultimately, this company aims to make customers successful in every energy-related operational activity. Every penny they pay for energy can maximize profit. This product development will closely go hand in hand with the needs of franchisees and franchisers and link the people, process, technology, and partners together. Also, make full use of the standardized features of QSRs, and integrate data from all shops to expand the amount of data and analysis depth to provide customers with the benefits and efficiency of energy management. In this business plan, the content included the business motivation, market needs, solution introduction, operational activities, organization, and financial planning to present this business model holistically and pragmatically. |
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Description: | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 105933023 |
Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105933023 |
Data Type: | thesis |
Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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