English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 112879/143845 (78%)
Visitors : 49983527      Online Users : 488
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141600


    Title: 商業計劃書:針對在台外國人的顧客賦權應用程式
    Business plan of a customer empowerment app for foreigners in Taiwan
    Authors: 卡德瑞
    Carré, Thierry E.
    Contributors: 尚孝純
    Shang, Shari
    卡德瑞
    Thierry E. Carré
    Keywords: 顧客賦權
    行動應用程式
    行動商務
    customer empowerment
    mobile application
    mobile commerce
    Date: 2022
    Issue Date: 2022-09-02 14:56:44 (UTC+8)
    Abstract: 無
    Empowering customer is one of the corollaries of the web and technologies exponential progress. However, language and cultural barriers can slacken off this empowerment for tourists, expats, or migrants before, during or after entering a commercial transaction in countries where the expression of communication is significantly different from theirs.
    Introducing àlakǎ the versatile and empathic customer empowerment app which vows to take the customers as they are and level them all up to the same wavelength. The 1.0 version of the application designed in Taiwan will focus on making the information about product and services — and the product and services themselves — as accessible for foreign customers than they’re for native by offering a set of features from the adaptable and functional virtuǎl lǎbel to the lǎwyering-up option, allowing customers to be equally empowered in any of the different stages of the buying process.
    Reference: 1. What is an Augmented Consumer? (ama.org) retrieved from https://www.ama.org/what-is-an-augmented-consumer/ (last consultation: 22/07/22)
    2. The case of smartphone scanning Apps like Yuka (Evaluating the Yuka ‘phenomenon’: How effective is the scanning app in practice? (foodnavigator.com)) and their impact on the agro-food industry (The new apps swaying consumer food choices | Analysis & Features | The Grocer). Retrieved from https://www.foodnavigator.com/Article/2019/08/20/Evaluating-the-Yuka-phenomenon-How-effective-is-the-scanning-app-in-practice (last consultation: 22/07/22)
    and https://www.thegrocer.co.uk/technology-and-supply-chain/the-new-apps-swaying-consumer-food-choices/658935.article (last consultation: 22/07/22)
    3. One of the historical striking example is the “United break Guitars” viral revenge song, https://www.marketplace.org/2019/07/05/a-broken-guitar-a-youtube-video-and-a-new-era-of-customer-service/ (last consultation 27/02/27)
    4. Client is King. Really? - XP Consulting (xp-consulting.fr), retrieved from http://xp-consulting.fr/FR/en/2019/10/23/client-is-king-really/ (last consultation 22/07/22)
    5. https://www.fuqihostel.com/post/ordering-food-in-taiwan (last consultation 17/07/22)
    6. https://www.foreignersintaiwan.com/blog-370963385326684/the-most-wanted-foreign-products-in-taiwan (last consultation 22/07/22)
    7. Digital Around the World — DataReportal – Global Digital Insights , retrieved from https://datareportal.com/global-digital-overview#:~:text=The%20vast%20majority%20of%20the,of%20the%20world%27s%20web%20traffic. (last consultation: 22/07/22)
    8. https://financesonline.com/online-shopping-statistics/ (last consultation: 22/07/22)
    9. Taiwan - eCommerce (trade.gov) (last consultation: 17/07/22)
    10. © https://www.istockphoto.com/vector/equality-and-equity-concept-illustration-human-rights-equal-opportunities-and-gm1343663478-422333362 (last consultation: 27/07/22)
    11. Business Model Design and Innovation: What is a business model? (archive.org)
    12. https://tealit.com/ (last consultation: 22/07/22)
    13. https://tw.forumosa.com/ (last consultation: 22/07/22)
    14. See for that matter 5 Steps to Integrate a Product Recognition System Into Your Business | Width.ai retrieved from https://www.width.ai/post/product-recognition ( 20/07/22)
    15. For more, see https://www.ibm.com/topics/computer-vision (last consultation: 27/07/22)
    16. https://www.trade.gov/knowledge-product/taiwan-ecommerce#:~:text=Mobile%20E%2DCommerce,30.17%20million%20pageviews%2Fmonth (last consultation: 20/07/22)
    17. Marketing Intelligence and Consulting Institute, https://mic.iii.org.tw/english/ (22/07/22)
    18. https://www.forex.ntu.edu.tw/?lang=en (last consultation on 27/02/22)
    19. 國立臺灣大學文學院翻譯碩士學位學程 (ntu.edu.tw) https://www.gpti.ntu.edu.tw/?lang=en (22/07/22)
    20. https://www.taipeitimes.com/News/taiwan/archives/2019/12/29/2003728369#:~:text=NTU%20topped%20the%20enrollment%20list,Tsing%20Hua%20University%20with%201%2C440.
    21. International Labor Statistics-MINISTRY OF LABOR REPUBLIC OF CHINA(TAIWAN) - 勞動部全球資訊網英文網 (mol.gov.tw) retrieved on 22/07/22 (last consultation) from https://english.mol.gov.tw/21004/21107/21113/lpsimplelist
    22. https://statfy.mol.gov.tw/index12.aspx (last consultation: 20/07/22)
    23. https://one-forty.org/tw/blog/southeast-asian-migrants-in-taiwan (last consultation: 07/07/22)
    24. https://www.ef.com/wwen/epi/ (last consultation: 27/07/22)
    25. https://ocacnews.net/article/240080 (last consultation: 27/07/22)
    26. https://usercentrics.com/knowledge-hub/data-is-the-new-gold-how-and-why-it-is-collected-and-sold/#:~:text=Your%20internet%20activity%20and%20data,of%20the%20modern%20digital%20economy. (last consultation: 22/07/22)
    27. https://www.pintech.com.tw/blog.php?id=50 (27/02/27)
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933034
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105933034
    Data Type: thesis
    DOI: 10.6814/NCCU202201151
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2176View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback