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    题名: 商業計劃書:針對在台外國人的顧客賦權應用程式
    Business plan of a customer empowerment app for foreigners in Taiwan
    作者: 卡德瑞
    Carré, Thierry E.
    贡献者: 尚孝純
    Shang, Shari
    卡德瑞
    Thierry E. Carré
    关键词: 顧客賦權
    行動應用程式
    行動商務
    customer empowerment
    mobile application
    mobile commerce
    日期: 2022
    上传时间: 2022-09-02 14:56:44 (UTC+8)
    摘要: 無
    Empowering customer is one of the corollaries of the web and technologies exponential progress. However, language and cultural barriers can slacken off this empowerment for tourists, expats, or migrants before, during or after entering a commercial transaction in countries where the expression of communication is significantly different from theirs.
    Introducing àlakǎ the versatile and empathic customer empowerment app which vows to take the customers as they are and level them all up to the same wavelength. The 1.0 version of the application designed in Taiwan will focus on making the information about product and services — and the product and services themselves — as accessible for foreign customers than they’re for native by offering a set of features from the adaptable and functional virtuǎl lǎbel to the lǎwyering-up option, allowing customers to be equally empowered in any of the different stages of the buying process.
    參考文獻: 1. What is an Augmented Consumer? (ama.org) retrieved from https://www.ama.org/what-is-an-augmented-consumer/ (last consultation: 22/07/22)
    2. The case of smartphone scanning Apps like Yuka (Evaluating the Yuka ‘phenomenon’: How effective is the scanning app in practice? (foodnavigator.com)) and their impact on the agro-food industry (The new apps swaying consumer food choices | Analysis & Features | The Grocer). Retrieved from https://www.foodnavigator.com/Article/2019/08/20/Evaluating-the-Yuka-phenomenon-How-effective-is-the-scanning-app-in-practice (last consultation: 22/07/22)
    and https://www.thegrocer.co.uk/technology-and-supply-chain/the-new-apps-swaying-consumer-food-choices/658935.article (last consultation: 22/07/22)
    3. One of the historical striking example is the “United break Guitars” viral revenge song, https://www.marketplace.org/2019/07/05/a-broken-guitar-a-youtube-video-and-a-new-era-of-customer-service/ (last consultation 27/02/27)
    4. Client is King. Really? - XP Consulting (xp-consulting.fr), retrieved from http://xp-consulting.fr/FR/en/2019/10/23/client-is-king-really/ (last consultation 22/07/22)
    5. https://www.fuqihostel.com/post/ordering-food-in-taiwan (last consultation 17/07/22)
    6. https://www.foreignersintaiwan.com/blog-370963385326684/the-most-wanted-foreign-products-in-taiwan (last consultation 22/07/22)
    7. Digital Around the World — DataReportal – Global Digital Insights , retrieved from https://datareportal.com/global-digital-overview#:~:text=The%20vast%20majority%20of%20the,of%20the%20world%27s%20web%20traffic. (last consultation: 22/07/22)
    8. https://financesonline.com/online-shopping-statistics/ (last consultation: 22/07/22)
    9. Taiwan - eCommerce (trade.gov) (last consultation: 17/07/22)
    10. © https://www.istockphoto.com/vector/equality-and-equity-concept-illustration-human-rights-equal-opportunities-and-gm1343663478-422333362 (last consultation: 27/07/22)
    11. Business Model Design and Innovation: What is a business model? (archive.org)
    12. https://tealit.com/ (last consultation: 22/07/22)
    13. https://tw.forumosa.com/ (last consultation: 22/07/22)
    14. See for that matter 5 Steps to Integrate a Product Recognition System Into Your Business | Width.ai retrieved from https://www.width.ai/post/product-recognition ( 20/07/22)
    15. For more, see https://www.ibm.com/topics/computer-vision (last consultation: 27/07/22)
    16. https://www.trade.gov/knowledge-product/taiwan-ecommerce#:~:text=Mobile%20E%2DCommerce,30.17%20million%20pageviews%2Fmonth (last consultation: 20/07/22)
    17. Marketing Intelligence and Consulting Institute, https://mic.iii.org.tw/english/ (22/07/22)
    18. https://www.forex.ntu.edu.tw/?lang=en (last consultation on 27/02/22)
    19. 國立臺灣大學文學院翻譯碩士學位學程 (ntu.edu.tw) https://www.gpti.ntu.edu.tw/?lang=en (22/07/22)
    20. https://www.taipeitimes.com/News/taiwan/archives/2019/12/29/2003728369#:~:text=NTU%20topped%20the%20enrollment%20list,Tsing%20Hua%20University%20with%201%2C440.
    21. International Labor Statistics-MINISTRY OF LABOR REPUBLIC OF CHINA(TAIWAN) - 勞動部全球資訊網英文網 (mol.gov.tw) retrieved on 22/07/22 (last consultation) from https://english.mol.gov.tw/21004/21107/21113/lpsimplelist
    22. https://statfy.mol.gov.tw/index12.aspx (last consultation: 20/07/22)
    23. https://one-forty.org/tw/blog/southeast-asian-migrants-in-taiwan (last consultation: 07/07/22)
    24. https://www.ef.com/wwen/epi/ (last consultation: 27/07/22)
    25. https://ocacnews.net/article/240080 (last consultation: 27/07/22)
    26. https://usercentrics.com/knowledge-hub/data-is-the-new-gold-how-and-why-it-is-collected-and-sold/#:~:text=Your%20internet%20activity%20and%20data,of%20the%20modern%20digital%20economy. (last consultation: 22/07/22)
    27. https://www.pintech.com.tw/blog.php?id=50 (27/02/27)
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933034
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105933034
    数据类型: thesis
    DOI: 10.6814/NCCU202201151
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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