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    Title: 台灣化妝品原料公司於後疫情時代的因應措施探討-以R公司為例
    Response Measures of Cosmetic Ingredients Business in Taiwan in Post COVID-19 Era: A Study of Company R
    Authors: 姚采君
    Yao, Chai-chun
    Contributors: 馮震宇
    姚采君
    Yao, Chai-chun
    Keywords: 嚴重特殊傳染性肺炎 (COVID-19)
    後疫情時代
    化妝品原料
    環境友善
    供應鏈改變
    商業轉型規劃
    大離職潮
    宅經濟
    電商
    平台
    消費習慣
    市場銷售
    戰爭
    能源稀缺
    Date: 2022
    Issue Date: 2022-09-02 14:51:24 (UTC+8)
    Abstract: 嚴重特殊傳染性肺炎(COVID-19)侵襲全球已有兩年餘,對於各國產業、經濟、政治、軍事等面向均造成嚴重失衡及破壞,並因俄烏戰爭於今年二月份開打以來,全球運輸系統在本已因疫情造成供應鏈嚴重缺貨的情況下雪上加霜。化妝品原料產業雖未跟其他產業相同出現極度衰退現象,但因與多種化工、軍事原料有相重疊之處,在面對全球各大公司持續拉貨需求、原料短缺、運輸困難及競爭者增加之時,對於如何供需平衡並維持因疫情之故需求量大增之化妝品產業,實為化妝品原料相關業者的一大課題。
    本研究以一間自民國81年由臺灣發展研究院協助成立之環保化粧品原料研發R公司為例,研究分析該公司因疫情影響下改變經營策略及整頓規劃,了解如何於供應鏈改變時掌握時機、調整營運目標發展與策略方向,並以本身的核心關鍵研究資源,配合金流、人流、物流與資訊流,用以穩定目前營運狀況,希望能為其他相關業界提供參考,一同渡過難關。
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932185
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932185
    Data Type: thesis
    DOI: 10.6814/NCCU202201345
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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